PRESS RELEASE / ANNOUNCEMENTS Thursday, September 25, 2014

Santa Barbara businesses receive Bicycle Friendly Business Awards

Santa Barbara businesses receive Bicycle Friendly BusinessSM Awards from the League of American Bicyclists

This week, the League of American Bicyclists recognized The Santa Barbara Bicycle Coalition (SBBIKE) with a Platinum Bicycle Friendly Business (BFBSM) award, while Deckers Outdoor Corporation received a gold medal and Rincon Cycles and received bronze medals, joining more than 800 visionary businesses and organizations from across the country.

With the announcement of 150 new and renewing BFBs today in 39 states and Washington, D.C., SBBIKE, Deckers, Rincon Cycles and join a cutting-edge group of more than 800 local businesses, government agencies and Fortune 500 companies across the United States that are transforming the American workplace. In the past REI Santa Barbara and UCSB were also awarded Bicycle Friendly Business (BFBSM) awards.

“Visionary business leaders are recognizing the real-time and long term impact that a culture of bicycling can create,” said Andy Clarke, President of the League of American Bicyclists. “We applaud this new round of businesses for investing in a more sustainable future for the country and a healthier future for their employees.”

SBBIKE has been a frontrunner in bicycling advocacy since 1991, promoting better bicycle infrastructure as an easy option for transportation and providing amenities such as our community bicycle repair shop and a range of bicycle education programs.

Ed France, Executive Director of SBBIKE said: “SBBIKE believes in leadership through example. It is refreshing to receive platinum status as a bicycle friendly business, but our objective is to help business leaders like Deckers,, and REI to emerge as leaders in bicycle friendly workplaces.”

Moving forward, the award receiving companies will have access to a variety of free tools and technical assistance from the League to become even more bicycle-friendly. When members of our community bike, great things happen: businesses prosper, health care costs are reduced and our community becomes better connected and accessible for all while we enjoy the fun and health benefits of cycling along the Santa Barbara Coast.

To apply or learn more about the free BFB program, visit the League online at

About the Bicycle Friendly AmericaSM Program
The Bicycle Friendly CommunitySM, Bicycle Friendly StateSM, Bicycle Friendly Business and Bicycle Friendly UniversitySM programs are generously supported by program partner Trek Bicycle. To learn more about building a Bicycle Friendly America, visit

About the Santa Barbara Bicycle Coalition:
The Santa Barbara Bicycle Coalition (SBBike), founded in 1991, is a countywide bicycling advocacy organization with projects that increase awareness, promote education, reduce accidents, and in general make it easier and more fun for us all to bicycle.
For more information contact Sam Franklin at 805-452-9801
or email Sam at

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