California’s Thirst for Bubbles: Sparkling Wine Enthusiasts Rush to the Central Coast for Nation’s Only Dedicated Festival
Inaugural ‘BUBBLYFEST’ Event Nearly Sold-Out to Out-of-Towners One Month Early
PISMO BEACH, CA (September 29, 2014) – Event production company Create Promotions appears to have put its finger to the pulse of California wine enthusiasts: its inaugural Pismo Beach sparkling wine festival, BUBBLYFEST by the Sea, has nearly sold out more than a month ahead of schedule, primarily to the larger markets of Los Angeles and San Francisco. The company reports that ticket sales for the October 24-26 event have gone much faster than originally anticipated or hoped, with 75 percent of Saturday’s pre-sale main tasting event tickets already spoken for.
Event organizer Holly Holliday attributes the rush in ticket sales in part to scarcity; the event is the only dedicated sparkling wine celebration in the nation. However, she says, the response is also evidence of the beverage’s rising popularity, both locally and nationally.
“Sparkling wine is experiencing a resurgence,” Holliday says. “It peaked in the twenties, when champagne became the drink that embodied the lightness and frivolity of the era. Now, it is rising again on more of a craft cocktail and artisan wine level. The movement has gone beyond traditional varietals, and is driven by creative producers and mixologists willing to take risks and invest themselves in the process.”
Among the boutique sparkling producers participating this year is Solminer winery in Los Olivos, which will debut its new, 2013 Nebullite Sparkling Syrah ($38)—which was hand-disgorged and bottled in the “traditional method”—at BUBBLYFEST.
“We’re really excited to be a part of what feels like a sparkling wine ‘movement’ in California,” says Solminer Owner David Delaski. “We make a still Syrah called Rubellite, which is very pretty and refreshing, and we have always thought it would be interesting to do a sparkling version. We like the unexpected, so making this sparkling red is right up our alley.”
Solminer’s unique sparkling Syrah will be just one of 40 locally produced bubbly offerings at the event this year; Holliday says there will be even more local producers next year.
“We have already heard from a number of local winemakers interested in participating in the event once their newly added sparkling wines are ready for release,” she says. “The potential for this festival and the sparkling market is only going up.”
Given the speed of current sales, Holliday urges locals not to wait to purchase tickets to the three-day, ocean-view BUBBLYFEST by the Sea. The event kicks off on Friday, October 24, with a Gatsby-themed, live-jazz Cocktail Mixer at the patio of Dolphin Bay Resort & Spa, from 6 – 8 p.m. The BUBBLYFEST Grand Tasting event will be held on Saturday, October 25, from 12 – 4 p.m. at the SeaCrest Oceanfront Hotel, where sparkling wine pours will be paired with samplings of Field to Plate Catering’s artisan cheeses, chocolates, oysters, bread and other bites. On Sunday, October 26, BUBBLYFEST returns to Dolphin Bay Resort & Spa for a SOLD OUT Sunday Funday Champagne Brunch from 10 a.m. – 12 p.m. at Lido Restaurant.
Event hotel packages are available at SeaCrest Oceanfront Hotel and Dolphin Bay Resort & Spa, as well as at other local hotels. BUBBLYFEST all-inclusive three day VIP Package tickets ($160 plus tax) are sold out with only individual event tickets ($45-$65) remaining. They can be purchased online at www.bubblyfest.com.
For more information about BUBBLYFEST visit www.bubblyfest.com. For media interested in attending, or receiving more information or imagery for planned articles, contact Chelsea Modlin at On the Horizon Communications: new 4 color logo.jpgChelsea@thepressroom.com; (805) 773-1000.