Area Business Leaders Discuss Housing Crisis at SB Housing Conference

Santa Barbara, CA, April 6, 2015— Hosted by the nonprofit organization, Coastal Housing Coalition, this year’s Santa Barbara Housing Conference “Housing Needs and Opportunities Revealed” will address their recent study exploring the lack of affordable workforce housing in south Santa Barbara County. Conducted by True North Research, the research presented at the conference will address the state of the jobs/housing imbalance, profile its impacts on various aspects of our job market, community and quality of life, as well as identify marketable housing solutions.

True North President Dr. Timothy McLarney will address the key findings of the two-part study which collected detailed data from 124 local employers and more than 2,500 employees on the South Coast earlier this year. The study provides a more detailed picture of the jobs/housing imbalance from the perspective of South County employers and employees, while also addressing viable housing solutions.

The study found that the vast majority of employers in south Santa Barbara County believe that the lack of affordable housing negatively impacts their businesses in a variety of ways and was even the most frequently cited response for difficulties experienced in doing business in the South Coast. More than two-thirds of South Coast employers indicated they have substantial difficulty retaining employees who want to rent or purchase a home, and more than half find it difficult to attract employees from outside the South Coast area to work for their organization due to the high cost of housing.

Impulse Advanced Communications, a communications services provider based in Santa Barbara, is just one of the many businesses struggling with the lack of affordable housing locally.

“One of the biggest challenges to our growth at Impulse is the high cost of housing locally as we look to attract and retain employees” said Dave Clark, President of Impulse Advanced Communications. “Many of our employees are forced to commute long distances which draws time away from the employee and their family, the community where the employee works, and the community where the employee lives.”

According to the National Association of Homebuilders, Santa Barbara County is the fifth least affordable small housing market in the nation. While the South Coast was once affordable prior to the housing boom 15 years ago, employees who entered the job market less than 15 years ago have been most negatively impacted by the escalation of housing prices. Because of this, the entire South Coast economy will become increasingly dependent on talent and skills of employees who entered the job market post 2000. Yet, just one-in-five can afford to own a home in the South Coast.

The Santa Barbara Housing Conference will take place on April 10th from 8:30 a.m. to 3:30 p.m. at the historic and newly-renovated Carrillo Recreation Center in downtown Santa Barbara.

Sponsors of the Event Currently Include:

Santa Barbara Association of Realtors
Garden Court
Hillside House
Housing Authority County of Santa Barbara
Housing Authority City of Santa Barbara
Mesa Lane Partners
Pacific Coast Business Times
RRM Design Group
Santa Barbara Foundation
Yardi Systems

Berkshire Hathaway Homes Services California Properties
Brownstein Farber Hyatt Schreck
Deckers Brands
Montecito Bank & Trust

Santa Barbara Chamber of Commerce
The Towbes Group
American Institute of Architects
Bank of Santa Barbara
City of Goleta
City of Santa Barbara
Courtney Jane Miller Landscape Architecture
Coastal Housing Partnership
Community Environmental Council
Cottage Health System
First American Title
Heritage Oaks Bank
Impulse Advanced Communications
Jay Higgins
Mission Linen
Peoples Self Help
SBCC Foundation

Sansum Clinic
Santa Barbara Housing Trust Fund
Seed Mackall
Suzanne Elledge Planning & Permits
Terrain Consulting
Union Bank
Westmont College

Pacific Coast Business Times

CASA Magazine
Goleta Chamber of Commerce



County of Santa Barbara​

The Coastal Housing Coalition (Coalition) is a non-profit organization dedicated to educating the public and policymakers about the lack of available housing within financial reach of our local workforce and the impact this has on the South Coast community. The Coalition also advocates for polices and projects that result in the production of more affordable housing for local workers and their families.

Tickets and sponsorships may be purchased at the organization’s website Registration fee is $95 per person before April 3 and $125 after April 3 and at the door. Cost includes breakfast, lunch, and post-conference wine reception.


Lauren Gunther/Chris Davis, 805 687-3322

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