Haggen Brings Exciting New One-Stop Grocery Shopping Experience to California; Conversion of 83 Stores Began with La Costa Location

Irvine, Calif. (March 2015) – West Coast regional grocery chain Haggen (pronounced “hay-gunn”) took ownership of its very first store in California, the Albertsons located at 7660 El Camino Real in Carlsbad, California, at 12:01 am Monday, March 9. The new store, refreshed to reflect Haggen’s focus on fresh, locally sourced products alongside everyday big brands, opened its doors to La Costa shoppers on Wednesday, March 11. The store was the first of 83 stores in California it plans to acquire and convert to the Haggen brand in the first half of 2015.

Once the acquisition is completed, Haggen will expand from 18 stores with 16 pharmacies to 164 stores with 106 pharmacies; from 2,000 employees to more than 10,000 employees; and from a Pacific Northwest company with locations in Oregon and Washington to a major regional grocery chain with locations in Washington, Oregon, California, Nevada and Arizona.

“We’re excited about the changes we’re making to enhance these stores with more locally sourced food offerings, genuine service and homemade quality, and we’re confident customers will like the new look, convenience and value offered at our new Haggen one-stop, full-service grocery destinations,” said Bill Shaner, Haggen CEO Pacific Southwest. “Haggen has built its 81-year-old business on providing excellent fresh produce and high quality meats and seafood. That focus will definitely be reflected in each of the 100 stores we’re opening in California, Nevada and Arizona, introducing shoppers to Haggen’s unique mix of healthy, hassle-free offerings.”

Haggen will take ownership and convert the 83 stores across California in March, April and May. The 26 Washington store conversions began in mid-February, and 20 Oregon store conversions will begin in mid-March. The seven Nevada and 10 Arizona stores will be the last to convert in late spring. Each week, between one and 12 stores will be converted.

Enhanced Offerings, Same Friendly Faces

At Haggen, shoppers can expect enhanced, fresh offerings, homegrown quality and affordable prices, along with exceptional service and the friendly faces they already know in the store. As each new store is transformed into the Haggen brand, employees will be invited to become Haggen employees.

“We’re proud to continue employing all the wonderful associates our customers look for when they shop and offering shoppers the essential items they need, specialty items they want, and locally relevant items that reflect the community,” added Shaner.

Haggen’s commitment to being local extends beyond its sourcing and into the communities around its stores. Haggen plans to partner closely with local farmers and producers to sell their products on Haggen’s shelves; with community members to give back through non-profit organizations; and small businesses to explore co-marketing programs.

175 N. Fairview Road in Goleta

6:00 pm, Sunday, April 19 – Vons store closes
12:01 am, Monday, April 20 – Haggen takes ownership and begins conversion
Tuesday afternoon April 21 – store opens as Haggen

920 N. Ventura Road in Oxnard

6:00 pm, Thursday, June 4 – Albertsons store closes
12:01 am, Friday, June 5 – Haggen takes ownership and begins conversion
Saturday afternoon June 6 – store opens as Haggen

7800 Telegraph Road in Ventura

6:00 pm, Sunday, June 14 – Albertsons store closes
12:01 am, Monday, June 15 – Haggen takes ownership and begins conversion
Tuesday afternoon June 16 – store opens as Haggen

163 S. Turnpike Road in Goleta AND 3943 State Street in Santa Barbara

6:00 pm, Tuesday, June 16 – Goleta Vons and Santa Barbara Albertsons stores close
12:01 am, Wednesday, June 17 – Haggen takes ownership and begins conversion
Thursday afternoon June 18 – Both stores open as Haggen

850 Linden Avenue in Carpinteria AND Cliff Drive in Santa Barbara

6:00 pm, Thursday, June 18 – Carpinteria Vons and Santa Barbara Albertsons stores close
12:01 am, Friday, June 19 – Haggen takes ownership and begins conversion
Saturday afternoon June 20 – All 3 stores open as Haggen
NOTE: The pharmacy at the Carpinteria location will remain open during the conversion starting late morning June 19


Darcy Hagin 503-806-7940 Gold PR for

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