Santa Barbara, CA – Jim McGarry, who for years successfully managed vineyards in Santa Barbara, Sonoma and Monterey Counties, has established Tierramar Vineyard Management, which will serve vineyards throughout the diverse Santa Barbara County winegrowing region.
Jim was born and raised in the Santa Maria Valley, one of Santa Barbara’s various sub-appellations. He has been working closely with elite vineyards where winemakers such as Ken Brown of Ken Brown Wines source fruit. “I have worked with many vineyard managers over the years and without question, Jim McGarry stands out as one of the very best. There is a fine balance that is required to be an outstanding vineyard manager since you find yourself needing to balance the interests and financial considerations of the vineyard owner along with the interest of the winemaker who wants to make an exceptional wine,” says Brown.
He adds, “The objectives of the vineyard owner and the winemaker can often be at odds with each other but the best vineyard managers know how to strike the right balance between owner and winemaker to make both feel that they have achieved their objectives. Jim possesses outstanding knowledge of both vineyard operations and understands what is needed to make top quality wines. The ultimate test of a good vineyard manager is to know where costs can be cut without sacrificing the ultimate wine quality. Jim has demonstrated this ability exceptionally well and he does it in a very professional manner.”
Establishing a vineyard management company requires resources and access to equipment and labor. In establishing Tierramar, McGarry received support in the form of three local investors, including celebrated winegrowers, Ben Merz, Ruben Solarzano, and McGarry’s brother-in-law, Mike Testa. “Jim brings invaluable experience from the best growing climates along the coast of California. He has succeeded in tailoring his services to large and small clients alike. I am certain Tierramar will do everything in its power to help elevate the perception of wines here on the Central Coast, and more specifically, in Santa Barbara wine country,” says Testa.
Merz adds, “So many of us who came up in the wine business have stories about people who believed in us and gave us unique opportunities along the way. This was the case for Ruben and myself as Jeff Newton gave us these opportunities within Coastal Vineyard Care. Now it’s our time to pay it forward; the three of us believe enough in Jim’s talents to invest in his company, and it gives us a unique opportunity to support the efforts of another farmer.”
McGarry will consult and manage vineyards in the various appellations of Santa Barbara County. His company will practice sustainable, organic and biodynamic farming methods, according to the individual needs of clients.
To learn more about Tierramar Vineyard Management, please visit www.tierramarvm.com.