THOUSAND OAKS, CA—While newspapers have been a cornerstone of public relations strategies for decades, today social media has become critical yet challenging for most organizations’ PR programs, especially as social media platforms continue to evolve and fragment audiences. Join PRSA California Gold Coast Chapter for “A World Without Newspapers?” on January 23rd from 8—9:30 a.m. featuring keynote speaker, A. Michael Berman, Ph.D., Vice President for Technology & Communication at CSU Channel Islands.
Berman will share some of the best practices in social media and describe how these innovations are reshaping the ways public relations and marketing professionals are messaging to reach their target audiences via social media. The PRSA event will take place at the California Lutheran University Westlake Village Center & Huddle Campus, located at 31416 Agoura Road, Suite 105, Westlake Village.
Recently named one of 20 “Rising Star CIO’s on Twitter” and one of the 10 most “Social CIO’s in Higher Education” by Huffington Post, Berman leads an integrated technology and communication division at CSU Channel Islands where he is responsible for campus technology infrastructure, academic technology, social media, marketing, and public relations.
An active member of the NMC Horizon Project Advisory Board, which annually predicts the technologies most likely to impact higher education during the next five years, Berman has written and spoken widely on topics including 3D printing, cloud computing, identity management, and the impact of technology on teaching and learning. Prior to joining CSU Channel Islands in 2009, Berman led technology departments at Art Center College of Design, Cal Poly Pomona, and Rowan University.
The event is open to anyone who is interested in attending and advance reservations are required. Admission is $20 for PRSA members, $25 for non-members and $20 for students. Breakfast is included. To register, visit www.prsagoldcoast.org.