Drink ‘728’ on 7/28 – A National Toast!

Fiddlehead Cellars, a boutique producer of Pinot Noir and Sauvignon Blanc, is pleased to announce the fourth annual “Drink ‘728’ on 7/28”, a celebration of an extraordinary place in the Sta. Rita Hills that makes exceptional Pinot Noir. Their flagship wine, “Seven Twenty Eight”, commemorates this place.
“Drink ‘728’ on 7/28 – a National Toast” brings together Pinot Noir fans and wine lovers from around the globe in a virtual toast every July 28th to celebrate the expression of Pinot Noir from the renowned Fiddlestix Vineyard. Owner and Winemaker Kathy Joseph explains: “The one day event on July 28th is a great way for wine lovers near and far to come together and celebrate the connection to place and to the people whose labor, passion and ultimate satisfaction are reflected in the wine, as well as to the connection ‘fiddle fans’ have with each other through their shared enthusiasm of this Fiddlestix Pinot Noir.”
Wine enthusiasts all over the world appreciate Pinot Noir for its ability to express a sense of place. Fiddlehead Cellars embraces this expression of place, or “terroir,” to the extent that its flagship Pinot Noir, ‘Seven Twenty Eight’, is named for the address of its roots, their Estate “Fiddlestix” Vineyard located at mile marker 7.28 on Santa Rosa Road in the Sta. Rita Hills.
Drink ‘728’ on 7/28 is marked by a virtual toast across the country, as well as a land-based party at the Fiddlehead Winery on Saturday, July 25th, in the Lompoc Wine Ghetto. “We encourage everyone who enjoys Pinot Noir to raise a glass of ‘728’ with us, whether near or far!”
Kathy continues, “We believe Pinot Noir communicates a sense of place more than any other varietal, and we are thrilled to come together on one special day to toast to the roots of our ‘place tribute’ wine. For those who can join us in person, we will be toasting at our winery on Saturday, July 26th, so that more friends can join us in our land-based party. Guests will taste verticals of ‘728’ along with our current line-up of wines, indulge in BBQ fare, capture their ‘728’ toast in the photo booth, and walk away their own commemorative etched Burgundy logo glass. And if you can’t make it to the winery, we hope you will throw your own party from afar!”
In 1996, Kathy Joseph purchased a flower farm in what is now the prestigious Sta. Rita Hills AVA in Santa Barbara County. Now the acclaimed and SIP (sustainable in practice) Certified Fiddlestix Vineyard, this site is planted entirely to Pinot Noir. The Sta. Rita Hills AVA is famous for its marine-influenced soil and coastal fog, which allows for wines that exhibit intensity and grace. Rob Fry, National Sales Manager at Fiddlehead, adds “you can taste the influence of the fog and the marine sedimentary soils in each glass of ‘728’. There really isn’t a better name for this wine, which is all about place, than the mile marker – exactly 7.28 miles east of Highway 1.”
Fans of Fiddlehead across the country are encouraged to participate in this National Toast on July 28th and share photos of their experience via Social Media by posting on the Fiddlehead Cellars Facebook page ( or via email ( Kathy adds “There are prizes for our favorite posts. We are so excited to once again bring together fans everywhere to share in this one-day celebration, and hope that they will continue to toast not only on July 28th but throughout the year!”
For more information and prior years’ photos, visit


Rob Fry
Fiddlehead Cellars
805.259.8361 or

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