Jack Johnson Honors the Santa Barbara Bowl with the All At Once Sustainability Award

On Tuesday, musician and environmentalist, Jack
Johnson presented the Santa Barbara Bowl today with a custom Water Refill
Station, in support of the Johnson’s All At Once Sustainability Award, which
recognizes venues making a strong commitment to green practices and the
environment. Water Refill Stations will also be presented to the two other award
winners, the Merriweather Post Pavilion in Maryland (IMP Presents), and the
Nikon at Jones Beach Theater in New York (Live Nation).
Last December, the Santa Barbara Bowl with promoter Nederlander Concerts,
received an inaugural All At Once Sustainability Award in the “Green Leader”
category, for ongoing excellence in waste reduction and sustainability and for
making every effort to meet Johnson’s Environmental Rider during his 2014 From
Here To Now To You Tour. As a result of the award and water refill station, fans
will now be able to refill reusable water bottles and cups from the venue, cutting
back on plastic waste at the Santa Barbara Bowl shows.
The Bowl is being recognized as a leader in venue greening and for
implementing best practices, piloting new initiatives, and setting the stage for
others to follow. The Greening the Bowl campaign aims at making the venue as
close to carbon neutral as possible by decreasing the Bowl’s ecological footprint.
Recent greening initiatives include removal of non-native plants, a bike valet
service, solar power, and implementation of waste-diversion recycling and
composting programs.
Additionally, as part of Jack Johnson’s 2014 shows, the Santa Barbara Bowl in
collaboration with LoaTree, launched the innovative #MyPintAndMe initiative to
reduce single-use disposable plastics by selling customized pint cups. Bowl
patrons can bring their pint cups to every Bowl show and receive drink discounts
for the life of the cup. Since the inception of the program the SB Bowl has seen
cost savings from the reduction in plastic cups purchased and waste hauling fees
Rick Boller, Executive Director Santa Barbara Bowl Foundation, states “We are
honored to receive the All At Once Sustainability Award. We have enjoyed our
on-going partnership with everyone on Jack Johnson’s team and their support
and assistance in launching all of our Greening the Bowl initiatives. We mostly
want to recognize and thank our patrons for their active participation with the
MyPintAndMe program. It is exciting to have so many supporters do their part in
reducing over 10,000 plastic cups since Jack Johnson’s concerts in 2014.”
Johnson, whose music career began in Santa Barbara, is proud of his hometown
venue’s greening efforts and specifically their commitment to reducing single-use
plastics. “Being an ocean loving community we all appreciate the Bowl’s
leadership in keeping plastic out of the waste stream, knowing that so much of it
finds it’s way to the sea,” said Johnson.
The award ceremony is timely, as Johnson recently returned from the 5 Gyres
SEA Change expedition from the Bahamas to Bermuda, conducting research on
plastic ocean pollution, where he was able to see environmental impacts firsthand
and discuss solutions with leading scientists, artists, and ocean advocates.
While in the Bahamas, Johnson was also designated as a Goodwill Ambassador
for the United Nations Environment Programme to help promote environmental
causes, including plastic pollution initiatives.
In addition to recognizing outstanding green venues like the Santa Barbara Bowl,
Johnson continues to improve his own sustainability practices on the road. The
2014 From Here To Now To You Tour eliminated over 18,392 single-use plastic
bottles with water refill stations and reusables, supported 35 local farms with the
purchase of locally grown and organic produce, sourced over 10,054 gallons of
sustainable biodiesel and offset an estimated 2,462,600 pounds of CO2 through
green touring and fan participation. Through Johnson’s All At Once campaign,
the tour supported over 150 community groups focusing on plastic free initiatives,
sustainable local food systems, and other hands-on environmental projects.
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