June 2015: On the heels of their award-winning comprehensive branding work for renowned Chef Eric Ripert’s newest venues, Le Bernardin Privé and Aldo Sohm Wine Bar, branding and interactive agency IdeaWork Studios is pleased to announce the launch of the new online presence for Chef Ripert’s flagship restaurant, Le Bernardin. The legendary New York City venue was recently named the 18th best restaurant in the world by The World’s 50 Best Restaurants, boasts three Michelin stars, and four stars from the New York Times.
“Chef Ripert is an icon in the fine dining industry. As the New York Times succinctly describes him, he ‘moves forward without resting’,” says Jay Schwartz, Founder and Chief Creative Officer of IdeaWork Studios. “Because of that constant forward motion, Chef Ripert understands that the status quo is never sufficient. A new website may not be a priority for every chef or owner, but he appreciates that a website plays an important role in the overall experience a guest has with a restaurant – which at Le Bernardin, must be nothing short of exceptional.”
IdeaWork Studios, which has offices in New York City, Santa Barbara, and Las Vegas, redesigned the Le Bernardin site, which includes new photography as well as a custom content management system. Additionally, the website features a responsive design, allowing for a consistent user experience, whether mobile, tablet, or desktop based.
“Le Bernardin has worked with Ideawork Studios on three separate website launches now, and we are thrilled with the results for each project,” says Chef Eric Ripert. “They recognize our passion for what we do, and are able to translate this enthusiasm into our digital presence. They have a strong understanding of our brands, and share our pursuit of excellence.”
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