PRESS RELEASE / ANNOUNCEMENTS Wednesday, March 11, 2015

Announcing The Brain Cleanse™—Yoga to optimize your brain Coming March 23-27 at Alchemy Arts Center

Santa Barbara, CA— The aging of the Baby Boom generation has focused public
attention on brain health as, according to the Alzheimer’s Association, more than 5
million Americans currently live with Alzheimer’s, and one in three seniors in the
U.S. dies with Alzheimer’s or some other form of dementia. Barring the development of
medical breakthroughs to prevent, slow or stop the disease, the number of people age 65
and older with Alzheimer’s disease worldwide could nearly triple by 2050, to as
many as 130 million people.
Yet scientists and medical doctors agree: dementia and Alzheimer’s are not normal
aspects of aging. They are likely the result of a combination of factors, including genetic
predisposition and dietary, environmental, and lifestyle habits—all factors that are
responsive to change. Moreover, contrary to former belief, the brain can heal and
regenerate. In fact, the Centers for Disease Control and Prevention (CDC) acknowledge
that “Evidence for physical, mental and social activities as protective factors against
Alzheimer’s disease is growing” and that “Physical, mental and social activities are
protective factors against short-term memory loss, dementia, and Alzheimer’s.”
That’s why Siddhi, a local Santa Barbara yoga master, loved and respected by a
worldwide following, developed The Brain Cleanse™, a ground-breaking five-day
program for optimal brain health. The Brain Cleanse™ incorporates current Western
medical findings regarding brain health with ancient yogic practices that, as it turns out,
have been keeping yogis and yoginis at peak mental performance for centuries.

Structured much like a conventional yoga class, The Brain Cleanse™ also includes
meditation, mantras (chanting), and mudras (finger postures), all of which calm,
nurture, and restore the brain. There is an optional nutritional component to The Brain
Cleanse™ and the exercises can be performed by people of all fitness levels and abilities.
Modifications are available to assist the elderly and those who are new to yoga.
“Just as yoga benefits the other organs of the body—heart, liver, and kidneys, for
example—it also offers profound healing benefits to the brain, the master organ,” Siddhi
explains. “Research shows that the brain responds very favorably to being stimulated
through specific movements, meditation, social connection, and other elements we have
incorporated into The Brain Cleanse™.
Moreover, brain health is not just for seniors. “Young people lead lives that are very
stressful to the brain,” Siddhi says. “In fact, most of us do. We often spend too much
time sitting in front of screens, subjecting our brains to electromagnetic stimuli; we get
too little exercise; too little genuine social interaction; too little sleep; stress our brains
with drugs and alcohol; and expose our brains to too many environmental toxins. Is it
any wonder our brains need some loving care and attention?”
The Brain Cleanse™ is particularly recommended for people who:
• Have a family history of Alzheimer’s or dementia.
• Have had chemotherapy.
• Struggle with depression.
• Suffer from insomnia, chronic fatigue, or other sleep disorder.
• Have a history of alcohol and/or drug (including prescription drug) use.
• Have a stressful lifestyle—too much work, too little exercise or sleep, poor diet, or
emotional, financial, or other forms of anxiety.
• Notice signs of short-term memory loss.
• Feel that they’re “just not as sharp” as they used to be.

The Brain Cleanse™ is being offered March 23-27, from 9:00 a.m. – 10:30 a.m. daily, at
Alchemy Arts Center, a wellness spa located at 35 W. Haley Street in Santa Barbara.
Cost of the five-day program is $180 including 2 group acupuncture sessions. A 20-
Minute Maintenance DVD is available for purchase following The Brain Cleanse™ for

NEW: Brain Cleanse Classes offered
For those who cannot make the full five-day cleanse, Siddhi will offer a 5 week series on
Thursdays, first session on March 26, 6:45- 8:30 p.m. at Santa Barbara Yoga Center, 32
E. Micheltorena St. in Santa Barbara. The last session will be on 4/23.
The cost is $150 for 5 classes.
For more information on The Brain Cleanse™ visit To
register for The Brain Cleanse™ in Santa Barbara, contact, or
call 805-899-8811 or Siddhi directly at 805-280-9779.


Stefan Hermann
Co-Founder/Biz Development +1-805-637-5781 skype: stefan.hermann

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