PRESS RELEASE / ANNOUNCEMENTS Friday, November 6, 2015

Santa Barbara Resident Featured On “The Steve Harvey Show”

SANTA BARBARA, CA — October 26, 2015 – Santa Barbara company Blast Public Relations (Blast PR) was featured on The Steve Harvey Show on Friday, October 23, in a segment highlighting the challenge of searching for a job in one’s field of study as a college graduate. Candidate Marisa Hernandez, a recent graduate from St. Edward’s University who was struggling to find a public relations position, was featured in the segment “Young College Graduate Gets An Onstage Job Interview,” where she interviewed with Blast PR principals, Kat Formidoni and Lana McGilvray, who chose to offer her a position at the end of the segment. Blast PR, headquartered in Santa Barbara, CA with a fast-growing office in Austin, was selected by producers after a qualification process sweeping all Austin PR agencies.

Since 2000, Blast PR has earned a reputation as one of the top agencies in the U.S. with public and private companies, and long-term client and employee tenure. The agency has garnered attention for PR campaigns across traditional and digital media channels. Blast PR has also managed the PR for clients across international film, music, and tech festivals, including Cannes, CES, and SXSW. Blast PR recently played a pivotal role in the public and social communication of Pope Francis’ 2015 visit to the U.S. The results of the Pope’s “#goodiswinning campaign” have since been covered by most major media outlets and received unprecedented social media views and shares.

Marisa Hernandez, recalls, “I was already nervous to appear on national television. No longer than 15 minutes after arriving, I learned that the format of the show had changed. Gearing up for the segment, I thought maybe someone would see it and maybe I’d get a call in a couple of months. Never in a million years did I think I would interview right then and there!”

“When the producers called, it was perfect timing, because as anyone watching the Austin market knows, the city is booming and we have several open roles,” said Blast PR Founding Principal Kat Formidoni. “Despite how it may sound, we are not going to make a hire for publicity purposes. Our staff is the fiber of our agency, and we followed the same pre-interview process we always do because it’s important to us that everyone who works here gets the same shot.”

McGilvray added, “The best news was that, in addition to having a very strong profile, Marisa’s alma mater was one we know well, and it’s a wonderful university. She was also already employed in the sector we serve. So it came down to something Kat and I often do together: the interview!”

Hiring talented, young leaders and promoting equal opportunity is something Blast PR is committed to as an agency, particularly when it comes to employing women — a hot and sometimes unfriendly topic in the high-tech industry the agency serves. From its internship programs, which provide in-depth training in the field of public relations and often lead to competitive entry-level jobs for college graduates, to its committee roles on Women Advancing, its recent adoption of Amy Poehler’s Smart Girls, and the Boys and Girls Club of the Austin Area, Blast PR is always proud to play a role in opportunity creation.

Blast PR hosted viewing parties in Austin and Santa Barbara on Friday, October 23.


Alexis Roberts
PR Director

IM: AlexisRBlastPR
Twitter: @AKRobs / @blastpr

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