PRESS RELEASE / ANNOUNCEMENTS Monday, October 12, 2015

18th Annual Mission for Mentors Telethon

(September 30, 2015) Santa Barbara, CA. On Thursday, October 1, KEYT News Channel 3 and the Fighting Back Mentor Program will host this prime-time media event designed to recruit mentors for local kids waiting to be matched with a positive adult role model. The Mission for Mentors Telethon serves as the primary source for recruiting new mentors each year.

Broadcast live at the Paseo Nuevo Center Court from 5:00–8:00 pm, the Telethon will feature interviews with community leaders such as Sheriff Bill Brown, Police Chief Cam Sanchez and Captain of the City Fire Department Chris Mailes, mentors and mentees, musical performances from Teen Stars, and celebrity Dennis Miller. Volunteers from the community will be answering phones live on air, encouraging callers to volunteer their time as a mentor to benefit the life of a local child.

Last year the event recruited 50 potential new mentors, who together provided nearly 5,000 hours of mentoring to local youth. For the past 18 years, this event has raised over 260,000 hours of mentoring for 2,300 youth in need. Ann Cowell, Mentor Program Director and a mentor herself for 5 years, believes in the power of mentoring, “In just one hour a week, a mentor can enrich the life of a child and bring a new source of joy into their own life.” The mentor program hopes to recruit 70 new mentors this year for the many students currently waiting to be matched.

The Fighting Back Mentor Program is a youth prevention program of the Council on Alcoholism and Drug Abuse (CADA), matching at-risk youth with capable adult mentors. CADA works throughout Santa Barbara County to provide substance abuse prevention, intervention, and treatment services. To learn more visit or call (805) 963-1433, ext. 113

This year’s Mission for Mentors Telethon Title Sponsor is BMW of Santa Barbara. Other sponsors include Venoco Inc., Eyman Parker Insurance Brokers, Dodson Land Surveying, Paseo Nuevo Mall and KEYT News Channel 3.


Maria Long
(805) 963-1433

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