PRESS RELEASE / ANNOUNCEMENTS Monday, October 12, 2015

Buh-Bye 10:30 - Hello Brkfst All Day

SANTA BARBARA, CA (October 6, 2015) – Now at all participating McDonald’s restaurants throughout Central Coast customers are invited to stop in and experience McDonald’s breakfast all day. “Our customers have been asking for breakfast items outside of traditional morning hours and we heard them, we listen,” said David Peterson, local McDonald’s owner/operator and president of the McDonald’s Owner/Operator’s Association of Central Coast. “Plus, being the home of where the legendary Egg McMuffin was invented we are extra excited to make it and other favorites available all day.” After 10:30 a.m., the All Day Breakfast Menu at Central Coast McDonald’s offers a mix of customers’ top morning menu choices that can now be enjoyed alongside our World Famous Fries and other iconic favorites, such as the Big Mac and Filet-O-Fish: All Day Breakfast Menu • McMuffin Sandwiches • Platters o Egg McMuffin o Sausage McMuffin with Egg o Sausage McMuffin o Hotcakes with Sausage o Hotcakes • Sausage Burrito • Sides: o Fruit ‘N Yogurt Parfait o Fruit & Maple Oatmeal o Hash Browns* *available breakfast items vary by location More than 40 years ago, the late Central Coast McDonald’s owner/operator Herb Peterson revolutionized the American breakfast menu with the introduction of the hand-held Egg McMuffin sandwich. Today, breakfast at McDonald’s continues to evolve with a variety of choices and now the opportunity for customers to enjoy popular breakfast menu items all day. For nutrition/ingredient information and additional details about all of McDonald’s menu choices, visit “Win Breakfast for Lunch” To celebrate the launch of All Day Breakfast, Central Coast McDonald’s have partnered with three area radio stations for listeners to enter to “Win Breakfast for Lunch” for their office. Throughout October, participants can enter online with their local participating radio station for a chance to win up to 15 breakfast meals (Egg McMuffin and Fruit N’ Yogurt Parfait) and a carafe of coffee to share delivered to the office. No purchase necessary. For full list of rules and regulations as well as how to enter, please visit your specific area radio station’s contest webpage. • Santa Barbara – KFYZ / Z94.5 FM Santa Barbara’s Hits at • Santa Maria – KSNI / 102.3 FM Sunny Country at • San Luis Obispo – KSTT / 101.3 FM Coast at

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