PRESS RELEASE / ANNOUNCEMENTS Friday, October 16, 2015

Cool Climate Region Turns up Heat at Beachfront Wine Event Nov. 6-8

SAN LUIS OBISPO, CA— While winegrowing in San Luis Obispo (SLO) Wine Country is defined by a cool coastal climate, the local winemakers have chosen to turn up the heat at the 25th annual “Harvest on The Coast” extravaganza happening November 6 – 8, 2015.
Organized by the San Luis Obispo (SLO) Wine Country Association, this year’s series of wine and food events revolves around an open-air, ocean-view Grand Tasting and Wine Auction on November 7 at the Avila Beach Resort from noon to 4 p.m. ($75 / $100 for 11 a.m. early entry).
“The winemakers put an extra dose of creativity and excitement into this year’s auction items,” said Heather Muran, Executive Director of SLO Wine Country. “The afternoon will be full of high energy.”
Indeed, this year’s inventive auction lots include a wine cellar raid; a sport fishing session complete with custom-crafted rods; a getaway to Sun Valley, Idaho; a charter jet to Pebble Beach for a round of golf and private wine reception; a rustic overnight in a remote vineyard with dining beneath the stars; the chance to craft your own barrel of Pinot Noir; a collection of magnums of SLO Wine Country wine; six-days in Montana; seven-days at a Hawaiian cottage and much more.
Attendees at the Grand Tasting and Wine Auction will also enjoy all-inclusive wine tastings and cuisine provided by more than 50 local winemakers, chefs and artisan food producers. Meanwhile, live music will be provided by Moonshine Collective, a local rock band known for its California-based Americana and groove rock sound with notes of bluegrass and folk. Along with all of this comes the winemaker-hosted wine and lifestyle auction.
Muran added that one of the more popular live-auction lots is called “fund a need,” where auction monies benefit a local cause. This year’s chosen non-profit is Womanade, an organization that helps meet the essential needs of people in crisis throughout San Luis Obispo County.
Event attendees who book hotel rooms in Avila Beach will receive $20 off Grand Tasting tickets and may use a special trolley on Saturday, November, 7 for travel between several Avila Beach hotels and the Grand Tasting event. For information and tickets, visit or contact (805) 541-5868, A “designated driver” ticket is also available for $30.

Other weekend events include “Crafted on the Coast,” ($125) which offers the chance to dine with seven local winemakers at the Biddle Ranch Vineyard House in beautiful Edna Valley. This four-course artisanal dinner will be created by locally renowned chef Julie Simon from Foremost Wine Company. Foremost was recently named one of the Top 100 Wine Restaurants for 2015 by Wine Enthusiast magazine. The evening begins with a wine reception and passed hors d’oeuvres at 5:30 p.m. followed by dining and time with winemakers Ryan Deovlet (Biddle Ranch), Tom Greenough (Saucelito Canyon), Steve Autry (Autry Cellars), Christian Roguenant (Niven Family Wines), Don & Gwen Othman (Kynsi), Coby Parker-Garcia (Claiborne & Churchill) and Mike Sinor (Sinor-LaVallee). Space is limited. Keep up to date through the event page at
November 8 is “Slider Sunday” where wineries host open houses and offer their own versions of the “slider” paired with wines, music and wine discounts including the “Six-Pack Sampler Program,” composed of six wines at a special price. This event is complimentary for those who attended the Grand Tasting and Auction (participants need to present their Grand Tasting wristband and glass from the Saturday event.)

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