PRESS RELEASE / ANNOUNCEMENTS Friday, October 16, 2015

Scheinfeld Center to Host Conversation with Lucky Brand Jeans Founder

Santa Barbara City College Scheinfeld Center’s Enlightened Entrepreneurship Series will host entrepreneur Gene Montesano, founder of Lucky Brand Jeans and The Montesano Group, on Friday, October 30, from 2:30-4:30 p.m. at the Fé Bland Forum on SBCC’s West Campus.
This event is open to the public and free of charge. However, space is limited and RSVPs are required. To register for the event, please go to:
During this round of the Scheinfeld Center’s popular Enlightened Entrepreneurship Series, the hosts will interactively explore with Gene Montesano his extraordinary story of being a long-term successful local entrepreneur, including insights from decades of successful experience. Why restaurants and clothing? Mr. Montesano refers to himself as a “frustrated innkeeper” in search of quality in the basics: clothing, food, shelter.
Mr. Montesano traces the beginning of his resourcefulness and ingenuity as an entrepreneur back to a challenge once posed by a high school home economics teacher that required he create a slipcover for a sofa, source materials, do the measuring, create the pattern, and stitch the covers—complete with piping. “It’s not about money or business, it’s about creativity.”
The event will be presented by Scheinfeld Center Director Julie Samson and moderated by SBCC Dean of Educational Programs Melissa Moreno. The audience will have an opportunity to personally interact and network during a reception following the presentation.
“The Enlightened Entrepreneurship Series gives students and our local small business community unprecedented access to highly successful and unique entrepreneurs and innovators and kindles inspiration

and motivation not only for budding entrepreneurs but also for existing business owners,” said Ms.
Samson. “Gene Montesano’s experience, insights and humble philosophy as a business leader are an inspiration for all entrepreneurs, and his desire to share his beginnings to help others create a model for success is extremely uplifting and valuable for those aspiring to succeed as he did.” 
This event is hosted by the Scheinfeld Center in partnership with the Santa Barbara County Small Business Development Center (SBDC), and the Center for International Trade Development (CITD). The SBDC and CITD are hosted by SBCC’s Scheinfeld Center for Entrepreneurship & Innovation. For more information please visit:


About Santa Barbara City College:
Founded in 1909, Santa Barbara City College currently serves approximately 25,000 students each semester who enroll in courses for transfer preparation, career education, and foundational skills and an additional 4,500 enroll in lifelong learning classes. SBCC was the 2013 national co-winner of the prestigious Aspen Institute Prize for Community College Excellence. The college was recognized for its quality and focus in four areas: facilitating underrepresented and minority student success, student learning outcomes, degree completion and transfer rates, and labor market success in securing good jobs after college.

Our Mission: As a public community college dedicated to the success of each student…Santa Barbara City College provides students a diverse learning environment that inspires curiosity and discovery, promotes global responsibility and fosters opportunity for all.


Joan Galvan, SBCC Putblic Information Officer
(805) 730-4107

event calendar sponsored by:
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