PRESS RELEASE / ANNOUNCEMENTS Monday, October 19, 2015

Valle Verde Welcomes New Director of Nursing

SANTA BARBARA, Calif. – Holly Gendron, B.S., R.N., has been promoted to director of nursing for The Village at Valle Verde, the continuing care retirement community’s skilled nursing and short-term rehabilitation residences. She had been serving as the interim in that role since July.
“My experience at Valle Verde has been rich and rewarding,” said Gendron. “I look forward to being a part of the exciting future here. The community and residents have embraced me, and I have felt connected from the beginning.”
Gendron has an extensive career in nursing with more than 40 years of clinical leadership. From critical care nursing at the 2nd General Army Hospital in Landstuhl, Germany to Cottage Hospital’s Dialysis Center, Gendron has experienced many facets of the profession. Most recently, she was director of nursing at Serenity House, the special hospice home managed by Visiting Nurse and Hospice Care of Santa Barbara.
“Having opened and operated a small-house environment filled with comfort, dignity and compassion, Holly will successfully lead The Village’s transition to a new model of care,” said Melissa Honig, Valle Verde’s executive director.
In her new role as director of nursing, Gendron will provide leadership and coach team members in clinical operations. She will meet with residents regularly to ensure their satisfaction and well-being.
“I saw that the team had high regard for the residents,” she said. “Their loyalty speaks volumes regarding my decision to come here.”

Photo of: Holly Gendron, director of nursing at Valle Verde.

About Valle Verde

Valle Verde has been providing quality care, services and lifestyle options to older adults in Santa Barbara for nearly 50 years. Valle Verde provides residents with the continuity of a flexible, residential lifestyle, while offering the security of health care. For more information about Valle Verde, call 1-800-491-0629, visit the campus at 900 Calle de los Amigos in Santa Barbara, or visit the community’s website at


Valle Verde is owned and managed by ABHOW, a California nonprofit public benefit corporation. ABHOW is a nonsectarian corporation, serving seniors through quality retirement housing since 1949. ABHOW seeks to enhance the well-being and security of older adults through the provision of housing, health care and supportive services, and was a pioneer in the development of CCRCs. For more information about ABHOW, visit


Brian Spano, GlynnDevins, Public Relations, 913-754-2396

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