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PRESS RELEASE / ANNOUNCEMENTS Friday, September 4, 2015

Local Businesses Become Alzheimer’s Friendly

The Home Instead Senior Care® office serving the Santa Barbara County area is launching a new campaign designed to make the community more Alzheimer’s friendly. Through the Alzheimer’s Friendly BusinessSM program, the Home Instead Senior Care office will provide free training to local businesses to help equip employees with information and resources needed to welcome families who are caring for a loved one with Alzheimer’s disease.

In a recent survey of Alzheimer’s caregivers, 74 percent reported that they and their loved ones have become more isolated from the community as a result of the disease. Furthermore, 85 percent reported that they feel a reduced quality of life due to isolation. 1

“For many caregivers, the unpredictable nature of the disease can make going out in public with their loved one intimidating,” said Susan Johnson, co-owner of the Home Instead Senior Care office serving Santa Barbara County. “Our research shows that family caregivers might be reluctant to frequent public places because of the behaviors that could be associated with the disease.”

According to Alzheimer’s Disease International, the number of people with dementia worldwide is expected to grow to a staggering 75.6 million by 2030 and 135.5 million in 2050.

“Given the statistics, most businesses that deal with the public will be serving people with Alzheimer’s and their families,” said Johnson. “It’s critical that local businesses start working now to build Alzheimer’s friendly communities to better serve their customers with Alzheimer’s and other dementias.”

To complete the training, employees are asked to work through an interactive, online module available at AlzheimersFriendlyBusiness.com. Once the training is successfully completed, businesses will receive a window cling with the Alzheimer’s Friendly Business designation. The designation will be valid for two years.

For more information about the Home Instead Senior Care network’s Alzheimer’s Friendly Business program and to access additional resources, please visit AlzheimersFriendlyBusiness.com.

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1 Home Instead, Inc. surveyed 692 Alzheimer’s family caregivers, including 102 from Canada and 590 from the U.S., who completed an online survey between April 13-23, 2015.

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