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PRESS RELEASE / ANNOUNCEMENTS Monday, July 25, 2016

Santa Barbara Design Center chosen as top 50 retailers in nation

Santa Barbara, CA.
Santa Barbara Design Center has been chosen as one of the top 50 Retailers in the Nation.
The Retail Stars list, sponsored by Americasmart Atlanta, recognizes 50 independent brick-and-mortar retailers of home accents, including furniture stores and interior design boutiques, that are creative in their merchandising, contributing to their communities and distinguishing themselves from the competition.
Eighteen of the stores on this year’s list have been operating successfully for more than 20 years, and six are at least 70 years old.
Twenty-five U.S. states are represented on this year’s list, with New York contributing seven stores, and California, Florida and South Carolina each contributing four.
Sixteen stores are ringing up annual sales in excess of $3 million and six of those are at $10 million plus, a revenue profile that’s very similar – almost identical, in fact – to last year’s list.
Half of this year’s Stars sell online, with most reporting that ecommerce contributed about 10% to their 2015 sales. Colorado-based HW Home, which rings up $400 a square foot in its four brick-and-mortar stores, said online sales contribute about one percentage point to the bottom line, while the online revenue of Dallas-based Wisteria, which plans to add more physical stores over the next few years, is currently about 70% of annual sales.
Everybody is on social media, with the number of retailers using Facebook (39) and Instagram (37) up slightly over last year’s group. The number of Retail Stars that use Pinterest decreased by 10, and those who say they regularly use Twitter, Houzz and YouTube dropped to about half of last year’s count.
The design strength of this year’s group appears to jibe with our recent findings and reports on the growing popularity of interior design. Forty-six of the 50 stores on our list offer design services, and 43 say they offer a to-the-trade program for interior designers.
Also notable about this year’s Stars is that almost half were nominated by some of their biggest fans – their home décor vendors. Our 2016 honorees have made quite an impression on the supply side, prompting their reps and industry friends to call or email us about what it is that makes these stores such stand-outs: “Best merchandised lighting store I have ever seen … awesome store and team … always on trend … one of the most talented designers that I know … began as a floral company but has become an excellent home and gift store … great eye … on everyone’s ‘best of’ list for good reason … really nice and family-owned … one of the better privately owned showrooms in the design district … a really awesome and collected look … best store in the country, hands down.”
“Every year, this magazine has the privilege of identifying some of the best independent home décor and furnishings stores in the country,” said Jenny Heinzen York, editor in chief of Home Accents Today. “The 2016 Retail Stars represent some of the best to date. These are stores that are taking on the changing world of retail with marketing, merchandising, customer service and innovation that keep them relevant and growing. Independent retail in the age of e-commerce and chain stores is nothing short of a labor of love - and these stores represent the best there is in their field. We congratulate each one, and encourage everyone to support their own local businesses.”
At Santa Barbara Design Center, we are proud to have been chosen as the top 50 retail stores in the nation. The first recipient of this award within the region.
As the largest design showroom between Los Angeles and San Francisco, Santa Barbara Design Center offers the highest quality furnishings and floor coverings at the guaranteed lowest prices. Our integrity and dedication have earned us “Best of Santa Barbara” for over 23 years.
With the widest and most comprehensive selection of furnishings and fabrics including, Ralph Lauren, Kravet, Duralee and Fabricut, that work well together as ensembles, or can stand beautifully on their own, the overall effect promotes self-expression and individuality.
Rugs & More is the premier source of new and antique oriental, contemporary rugs and floor coverings. It is a big draw for interior designers and their clients to Santa Barbara Design Center with a massive inventory ready to be delivered and installed the same day or custom made to the exact specifications to perfectly finish any project.
Rugs & More is the source for high end interior designers from around the world and carries one of the largest selections of Tapestries and wall hangings to be used as decorative focal points. These tapestries are hung in many locations from Beverly Hills to London, from Moscow to Hong Kong.
We are also home to world renown Ziegler & Co. the manufacturers of a wide selection of classic and modern rugs since 1883. Their rugs can be found in almost every important institution around the world. From governors’ mansions to Royal palaces to corporate board rooms to the most affluent private estates and are available to you in Santa Barbara Design Center.
Our newest Cynthia Rowley Show room has been a hit with Designers and the Public alike. She has infused her home design furnishings with her iconic, high-end fashion sensibilities and provided a convenient, one-stop shop of upholstered sofas, chairs and settees, as well as dining tables and bedroom suites featuring luxurious findings and finishes.
The Santa Barbara Design Center is unique in offering our own custom made furniture, manufactured to customer specifications, including choices in design, fabric, materials and comfort level. We pride ourselves in our craftsmanship, prices, and the largest selection in Santa Barbara and the Central Coast. From traditional to contemporary to ultra-modern, if you can dream it we can make it a reality. Our Buyers are obsessed with finding unique furniture, which is why they Search across the world for unusual and comfortable furniture and rugs. Basically, if you buy something from here, you won’t have to worry about seeing the same thing at a friend’s.
At Santa Barbara Design Center, we pride ourselves in our craftsmanship, prices, and the diverse selection both within Santa Barbara, the Central Coast and worldwide. With everything for your home under one roof, paired with our expert customer service, come see why we consistently win awards in our industry.
Santa Barbara Design Center is the major sponsor and supplier of award winning Design Santa Barbara TV series, which airs on ABC 3 KEYT every Saturday @7 p.m., an interior decorating television series promoting the most talented interior designers in their element in creating beautiful and functional living spaces.

Contact

Santa Barbara Design Center
410 Olive street Santa Barbara, CA
(805) 962-8555

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