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PRESS RELEASE / ANNOUNCEMENTS Monday, March 7, 2016

Central Coast McDonald’s Adds Breakfast Bowls, Chobani Greek Yogurt Options To Menu

SANTA BARBARA – Feb. 29, 2016 – Responding to customer interest for more variety and premium flavors, Central Coast McDonald’s® restaurants are now offering Breakfast Bowls and Chobani® Greek Yogurt in its parfaits and McCafé® Smoothies.

The menu additions are part of a larger, regional effort by McDonald’s to regularly listen and respond to consumer feedback. Breakfast Bowls add variety to the standard breakfast options at McDonald’s and are available in two flavors:
Egg White & Turkey Sausage Bowl: This 250-calorie meal, with 27 grams of protein, features breakfast turkey sausage, egg whites, sautéed baby spinach and kale, topped with thin shavings of Parmesan cheese and a freshly prepared bruschetta.
Scrambled Egg & Chorizo Bowl: Step outside your comfort zone with the bold flavors of crispy hash browns, fluffy scrambled eggs mixed with savory chorizo, topped with shredded cheddar and jack cheese with freshly prepared pico de gallo and spicy roasted salsa roja on the side.
Additionally, McDonald’s Fruit ‘N Yogurt Parfait and McCafé Smoothies are now made with Chobani Non-Fat Vanilla Greek Yogurt. The smoothies and parfaits will be on the new Simple Delights menu, providing balanced options customers can feel good about.

“These new menu items follow big changes McDonald’s has made to give customers more options – including All Day Breakfast, table service in many of our dining rooms, and the customizable Taste Crafted menu,” said David Peterson, president of Central Coast McDonald’s Owner/Operator’s Association. “We are focusing on customers’ desires and are committed to making noticeable changes to the Golden Arches.”

“We’ve always believed in democratizing better food and McDonald’s is a really powerful partner for us to do that with,” said Peter McGuinness, chief marketing and brand officer at Chobani. “By collaborating with McDonald’s in Southern California to provide their 800 restaurants with our Greek Yogurt, we’re proud to be part of their efforts in listening to what their customers are asking for and providing them with the food options that fit their lifestyle.”

Participating Central Coast McDonald’s restaurants will offer McCafé Smoothies and Fruit ‘N Yogurt Parfaits made with Chobani Greek Yogurt all day. Breakfast Bowls will be available during normal breakfast hours and priced at $4.39.

Sampling dates at participating restaurants include:
· Breakfast Bowls:
o March 3 to 5 – 7-10 a.m. PST
· McCafé Smoothies and Fruit ‘N Yogurt Parfaits:
o March 10 to 12 – 7-10 a.m. and 11 a.m.-2 p.m. PST

ABOUT MCDONALD’S OF CENTRAL COAST
The 28 Central Coast McDonald’s restaurants are locally owned and operated by members of the communities in which they serve. As proud residents of California’s Central Coast, McDonald’s Owner-Operators believe that being part of a community means giving back by supporting local events and charities, as well as a commitment to sustainable measures to preserve our planet. For more information regarding Central Coast McDonald’s, please follow us on Twitter @CentralCoastMcD and on Facebook.

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ABOUT MCDONALD’S USA
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.

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