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PRESS RELEASE / ANNOUNCEMENTS Wednesday, May 25, 2016

Santa Barbara Community Phone Book

SANTA BARBARA, CA (April 25, 2016) - The Santa Barbara Community Phone Book
was awarded “First Place” in the ADP’s annual Gold Book Awards, held during their
2016 trade show and convention in Las Vegas, NV. The award recognizes “Excellence
in Print Directories” and is judged on several criteria, including the amount of advertising
content and information available to local consumers, plus overall excellence in design,
layout, print quality, and ease of use. The Santa Barbara Community Phone Book was
recognized in the segment of directories with total circulation of 50,001 to 100,000. This
is the third consecutive year the Santa Barbara Community Phone Book received the top
honor.
The Santa Barbara Community Phone Book was first introduced to the Santa Barbara
market in 2008 as a local, community-oriented phone book. It was designed to be easyto-
use, easy-to-read, and with high quality print advertisements that feature local Santa
Barbara businesses. It also contains business and residential white pages, a
comprehensive community services section, and a complete visitor’s guide featuring
dining, attractions, performing arts, golf, and wineries. The book has quickly grown to
become the #1 used phone book in the Santa Barbara community. The new 2016 issue is
currently being distributed to all homes and businesses throughout Santa Barbara, Goleta,
Montecito, and Carpinteria.
Mike McGill, President of McGill Directional Media, publisher of the Santa Barbara
Community Phone Book, said this was a collaborative effort with the local community.
“We could not have won this award without the local community supporting our efforts
to produce a high-quality, community phone book that features so many local businesses.
Advertisers, consumers, and local agencies and organizations joined together to support
our mission to “Shop Local” and promote local businesses. And supporting local
businesses is the best way to boost our local economy.”
According to the 2016 Market Authority Directional Media Usage Study, 62% of
consumers in Santa Barbara use the yellow pages when shopping for a local business
such as a plumber, dentist, or auto repair.
The Santa Barbara Community Phone Book has also taken the initiative to produce the
greenest phone book possible. No trees are cut down to make paper for the yellow or
white pages. 100% of the paper is derived from a combination of recycled postconsumer
waste and fiber derived from sawmill waste. And they have partnered with a
printer that uses inks, dyes, and adhesives that are biodegradable, non-toxic, and ecofriendly
to the environment. As a result of these efforts, the book is 100% recyclable.
In addition to the printed directory, the Santa Barbara Community Phone Book can be
found online at www.SantaBarbaraYP.com. The complementary “Shop Local” mobile
app can be downloaded via the app store for either Apple or Android mobile devices.
About Market Authority
Market Authority is the world’s leading researcher in consumer local business search
behavior. Since 2010, Market Authority has tracked consumer behavior in Santa Barbara
County, CA and has conducted 1,560 live telephone interviews with local consumers,
including 403 interviews completed in March, 2016 upon which the estimates in this
report are based. At a confidence level of 95%, the margin of error is +/-4.9%. Results
are weighted by age using local US Census data and adjustments are made to account for
estimated variances associated with cell-phone-only households.
About ADP
The Association of Directory Publishers (ADP) is an international trade association
serving the Yellow Pages industry since 1898. Today, ADP is at the forefront of nearly
all important industry initiatives, including protecting publishers’ competitive rights and
serving as a trusted source of relevant information and data essential for the effective
operation and continuing prosperity of its members. Members include publishers,
advertising agencies, and suppliers to the print, mobile, and online publishing industry.
ADP provides members up-to-date industry communications, research, legal and
legislative support, conventions, and numerous programs and services. For more
information, visit www.adp.org.
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If you would like more information about this topic, or to schedule an interview, please
contact Mike McGill at 805-681-0000, or email at mmcgill1@mac.com

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