PRESS RELEASE / ANNOUNCEMENTS Monday, November 28, 2016

Christmas Tree Arriving in Downtown Santa Barbara

SANTA BARBARA, CA. – Downtown Santa Barbara welcomes the arrival of the Downtown Christmas Tree on Tuesday, November 22, 2016, to be placed on State Street right in time for the holiday season!

The 45’ Douglas Fir Downtown Christmas Tree was donated by Southern California Edison, as part of their annual reforestation process. Delivering the tree this year is the Presenting Sponsor of the Parade, Consumer Fire Products, Inc. “We look forward to delivering the Christmas tree to the Santa Barbara community again this year,” said Irene Rhodes, president and CEO of Consumer Fire Products, Inc. “Happy Holidays, everyone!”

Downtown Santa Barbara would also like to thank the City of Santa Barbara’s Public Works Department for the Tree’s installation, located just north of the intersection of Victoria and State Streets.

The Tree is expected to be delivered to Downtown Santa Barbara next Tuesday morning (November 29th) and will be installed and decorated that morning. The official lighting of the Tree will take place on Friday, December 2nd (6:30 pm), by the Holiday Prince and Fairy at the beginning of the 64th Annual Downtown Santa Barbara Holiday, Parade Presented by Consumer Fire Products, Inc. and will shine brightly throughout the holiday season.

Co-Grand Marshals Cody and Caleb Walker will preside over the Holiday Parade, under the theme “Holiday Under the Sea.” Their organization, Reach Out Worldwide, was founded by their brother, late actor and Santa Barbara resident Paul Walker. ROWW is a network of professionals with first responder skill-sets who augment local expertise when natural disasters strike in order to accelerate relief efforts. The Walker brothers will be riding in Santa Barbara’s Hot Rod Limo.

Along with Presenting Sponsor Consumer Fire Products, other Holiday Parade sponsors include Montecito Bank & Trust, The Towbes Group and Marborg Industries, Santa Barbara International Film Festival, American Riviera Bank, Metropolitan Theatres, Sonos, Canary Hotel, La Arcada Plaza, Santa Barbara Beautiful, SB Nightlife, Southern California Edison, Union Bank, Fess Parker Doubletree Resort, Franciscan Inn, Voice Magazine, Noozhawk and K-LITE.

Downtown Santa Barbara, in partnership with Consumer Fire Products and Unity Shoppe, is also encouraging Downtown businesses to participate in a new Holiday Unity Toy Drive, December 1st – 20th. Businesses can participate in several ways: host a toy collection box, or a “Giving Tree.” All donations of toys will make the holiday brighter for nearly 9,000 children from low-income families through the Unity Shoppe. DSB businesses: to participate or to get more information, please contact Pat at Unity Shoppe ( or 805-979-9511).

For more information on the Downtown Christmas tree or the 64th Annual Downtown Santa Barbara Holiday Parade, please contact Downtown Santa Barbara at 962-2098 ext. 804. For interviews or photo opportunities, contact Kate Schwab at 805-962-2098, ext. 802 ( For the Parade line-up, visit Downtown Holiday Parade.

Downtown Santa Barbara serves as the champion and advocate for the merchants and property owners of the downtown district in Santa Barbara, California, with more than 1400 members. DSB represents a vibrant, authentic downtown core that celebrates itself as an urban community and an internationally known destination. It also manages the Downtown Santa Barbara Business Improvement District (BID), providing enhanced services to make Downtown Santa Barbara a more vibrant place for visitors, investors, and residents. Programs, activities and events sponsored by Downtown Santa Barbara include the Downtown Holiday Parade, the Downtown LIVE Art & Wine Tour, the decorative State Street Flag Program, 1st Thursday and Downtown Trick-or-Treat. Like us on Facebook (Downtown Santa Barbara), follow us on Twitter (@SBDowntown) and follow us on Instagram (@DowntownSantaBarbara) for the latest info on events, promotions and downtown information.


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