PRESS RELEASE / ANNOUNCEMENTS Monday, October 24, 2016

Downtown SB Holiday Parade, December 2, 2016

SANTA BARBARA, Calif. – Despite the summer-like temperatures, Downtown Santa Barbara is busy planning for the 64th Annual Downtown Santa Barbara Holiday Parade Presented by Consumer Fire Products, Inc., scheduled for Friday, December 2nd.“>
The much anticipated Holiday Parade will once again delight more than 65,000 spectators with giant balloons, magnificent marching bands, fabulous floats, spectacular performance groups, the Holiday Prince and Fairy, and of course the most anticipated appearance of the season: Santa Claus. This year’s theme, “Holiday Under the Sea,” is sure to bring out the creativity of all participating groups, vying for coveted trophies and that ultimate “ooh and ahh” factor from the thousands of families lining State Street.

Consumer Fire Products, Inc. returns as Presenting Sponsor, with Downtown Santa Barbara once again producing the 90+ entry, uniquely nighttime parade. “We are excited to be the Presenting Sponsor of the Downtown Holiday Parade and provide the Christmas Tree, for the third year in a row. Our delivery of the Christmas Tree to the Santa Barbara community is one of joy and giving.” said Irene Rhodes, owner and CEO of CFPI. “This year we are excited to also team up for a Toy Drive for the Unity Shoppe. It has always been a passion of mine to help the community in any way we can. Merry Christmas, Santa Barbara!”

Downtown Santa Barbara Executive Director Maggie Campbell is especially thrilled to announce this year’s very special Co-Grand Marshal: “We are so excited to welcome brothers Cody and Caleb Walker, to celebrate the love they and their brother, the late Paul Walker, have for Santa Barbara!” Noting the Parade’s “Holiday Under the Sea” theme, Ms. Campbell stated, “The amazing work Mr. Walker’s nonprofit organization, Reach Out Worldwide, is doing make his brothers ideal Co-Grand Marshals. We are thrilled to honor them in this way.”
In keeping with traditions of the past, Santa still reigns over the entire celebration. He’ll make his appearance at the end of the parade in a huge float for an unforgettable grand finale! The public can also join Santa prior to the parade, as he greets families in Paseo Nuevo Center Court for “Photos with Santa,” from 4:00-5:30 pm on Friday, December 2nd.

The parade is FREE and begins at 6:30 pm on State Street at Sola Street, concluding at Cota Street. Entrants are strongly encouraged to attend the DSB Creative Workshop (Thursday, October 26th, 5-7pm), for lighting, construction and float-building ideas from local Summer Solstice artists and designers, past award winners and DSB staff. For information about the Creative Workshop or to apply to be an entry or sponsor in the Holiday Parade, contact Downtown Santa Barbara at (805) 962-2098 ext. 804, or visit

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