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PRESS RELEASE / ANNOUNCEMENTS Monday, September 19, 2016

International Agency Opens Santa Barbara Office

Success Drivers Expanding With New Office in Santa Barbara

The successful European customer insight agency’s expansion comes after highly prosperous projects with US based companies T-Mobile, Procter & Gamble and SONOS

Santa Barbara, California – September 13, 2016

Success Drivers, a leading marketing analytics team based in Cologne, Germany today announced it would be expanding its business operations to the United States. The company, which created the trademarked analytics program NEUSRELTM, sees growth into the American market as a natural progression. The company has already successfully completed several projects with major American firms and looks to continue this trend.

“We are thrilled to be joining the American market and look forward to working with companies to choose the most effective strategies and tactics”, says founder and CEO of Success Drivers, Frank Buckler. “This move shows our desire to generate new demand for advanced causal business analytics in which we are the leader. Our methods have been praised from some of the worlds most renowned business thinkers and company leaders.”

Success Drivers has been revolutionizing the customer insight market since its inception in 2008. Their work with T-Mobile contributed to a market share gain of 70% for the telecommunications firm. The company helped SONOS to sustainably improve effectiveness of its sales and marketing strategies. Recently, Success Drivers performed the Key Driver Analysis for the largest ever study on Marketing Leadership. The analysis results will be published on Sept 22, 2016 in the book “The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value” from publisher McGraw-Hill Education.

To learn more about the company or to book an interview, contact Leonard Dumanovsky at 1.503.454.6253 or email, leonard@alcoveagency.com.

About Success Drivers

Success Drivers is a leading customer insight agency specialized in identifying key success drivers. Founded in 2008 by Dr. Frank Buckler, the company has emerged as an analytics industry leader. The revolutionary self-learning causal analysis NEUSRELTM typically triples the validity of insights, because it 1. Builds on causation not correlation, 2. Considers total not just direct impacts and 3. Is the only approach in world to reveals unexpected interactions and nonlinearities. Reputed brands such as Audi, Procter& Gamble, SONOS, Unilever and T-Mobile are among its customers. Success Drivers are based in Cologne (Germany) and Santa Barbara (California). Please visit out website at www.success-drivers.com for more information.

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