IdeaWork Studios Brings Home Four American Advertising Awards Wins

Santa Barbara-based branding and interactive agency IdeaWork Studios was recognized four times over at the 2017 American Advertising Awards – Coastal California Competition, held this past weekend in Santa Barbara.

IdeaWork, widely recognized interactive and branding specialists for the hospitality industry, were the recipients of two Gold awards for their work for Michelin-starred chef, Daniel Boulud, including the design and development of chef’s corporate website, Daniel Boulud, which serves as the central hub for Mr. Boulud’s culinary and philanthropic ventures, as well as the website for his DBGB restaurants, for which the agency injected the soul of the venue’s unique personality online. The agency was also awarded for their bespoke work on behalf of Lumina Point Resort, a boutique luxury eco-resort in the Bahamas, as well as for New York City’s 11 Howard hotel, from design icon Anda Andrei and property magnate Aby Rosen.

The mission of the AAA competition is to recognize and reward creative excellence in the art of advertising. Now in their eighteenth year, IdeaWork was founded in Santa Barbara, and represents prestigious clients around the country. “The Addy’s are a particular honor,” says Founder and Chief Creative Officer, Jay Schwartz. “The awards we received represent the scope of IdeaWork’s talent. We’re proud of the work we do - nationally and locally- and honored to be so acknowledged.”

A complete list of the awards is as follows:

· Gold Award - consumer website: DBGB Daniel Boulud
· Gold Award -consumer website: Daniel Boulud
· Gold award - consumer website: Lumina Point
· Silver Award - consumer website: 11 Howard

IdeaWork Studios, Inc. is a full-service branding and interactive agency with offices in Santa Barbara, New York, and Las Vegas, which specializes in hospitality and luxury industries. IdeaWork prides itself on being the antidote to the big-agency experience; the team focuses on excellence and efficiency, delivering big-agency quality work, but without the big-agency bureaucracy. For more information, visit them online at, or follow them on Facebook, Twitter, and Instagram.


Amber Rouleau
Rouleau Communications LLC

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