PRESS RELEASE / ANNOUNCEMENTS Wednesday, September 13, 2017

Solvang Conference & Visitors Bureau Welcomes Daniel Lahr as New Sales & Special Programs Manager

Solvang Conference & Visitors Bureau Executive Director Tracy Farhad has announced that Daniel Lahr has been named to the new position of Sales & Special Programs Manager. “We are delighted to welcome Daniel to our staff. He brings a great deal of experience in tourism sales, marketing and event management that will enhance our promotional efforts year-round, especially mid-week and in the winter season. Daniel will be working closely with our group tour and conference sales efforts as well as managing our annual Julefest in December.”

Lahr was born in Santa Maria, California, raised in nearby Los Alamos and graduated from Santa Ynez Valley Union High School. He dreamed of becoming an actor and began performing in roles at the age of 5 and began acting at age 9 with PCPA (Pacific Conservatory Theatre) including Grapes of Wrath and To Kill a Mockingbird. Lahr achieved his Bachelor of Fine Arts in Film Production at the Academy of Art University in San Francisco. He was employed as an Assistant Visual Effects Editor on movies including Spider-Man 3, The Mist, and John Adams as well helming his own independent film productions.

The hospitality and tourism industry beckoned Lahr with opportunities at Walt Disney World Resort Orlando and Disneyland Resort Anaheim; followed by Attractions Manager at the Queen Mary Long Beach where he handled special event programming. Most recently, he worked in sales and marketing roles at Presqu’ile Winery and the Historic Santa Maria Inn. Lahr and his wife Amberly are delighted to be raising their daughter Amelia and newborn son Jeremiah on California’s Central Coast. Lahr remarked, “I’m excited about helping promote Solvang, which is California’s Denmark.”

The Solvang Conference & Visitors Bureau (SCVB) is a not-for-profit organization formed in 1986 to promote the City of Solvang, featuring Northern European culture, cuisine, arts and attractions. The SCVB operates the Solvang Visitors Center at 1630 Copenhagen Drive; open daily from 9:00 a.m.-5:00 p.m.; offering free maps, guides, savings options and plenty of information on the destination named by USA Today as one of the 10 best historic small towns in America.


Tracy Farhad, Executive Director, Solvang Conference & Visitors Bureau;
Laura Kath, Media Relations Director, SCVB; ; 805-344-1717
TEL: 805-688-6144 (Solvang Visitor Center, 1639 Copenhagen Drive, Solvang, CA 93463)
Follow us on Facebook: /SolvangVisitorCenter Twitter: @SolvangUSA Instagram: @SolvangUSA

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