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Comparing Santa Barbara Website Traffic

The Santa Barbara Independent's website Independent.com is the most visited news website in the Santa Barbara region, and was twice named the best weekly newspaper website in North America by Editor & Publisher Magazine, once in 2008 and again in 2013. While the bulk of our 350,000 monthly visits and 750,000 pageviews are from Santa Barbara County, nearly half come to Independent.com from outside of the region, with tens of thousands regularly reading the site from Los Angeles, the Bay Area, and beyond California's borders.

As the region's largest and most active community news, entertainment, and events portal, Independent.com publishes fresh content on the many facets of Santa Barbara life every day, and frequently delivers breaking news as well. Much of this is reflected weekly in the printed paper, but there is a wealth of content that lives solely on the website, including more than one dozen columnists, plenty of multimedia, and an interactive calendar of events.


Quantcast graph of past 6 months (direct site measurement from quantcast.com) of local news websites




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Quantcast graph of traffic visitors by 'addicts,' 'regulars,' and 'passersby.'

for independent.com:




for edhat.com:



for keyt.com:


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Rankings of local news sites: Independent.com / keyt.com / newspress.com / edhat.com / noozhawk.com (past year, from Compete.com)




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Independent.com daily web traffic for the past month






Santa Barbara Independent


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Santa Barbara News-Press


event calendar sponsored by: