Mario Borgatello Sr. the patriarch of a small family-owned garbage company that recently became the dominant force in waste hauling and recycling throughout the entire South Coast, died last week at age 95. Borgatello, the son of Italian immigrants, was born in Santa Barbara in 1918 and later would start a small garbage company servicing the estates of Montecito. Over time, that company would become MarBorg ​— ​run by his two sons, David and Mario Borgatello Jr. ​— ​which embraced greener environmental practices, customer service, and competitive prices to beat out the larger national trash-hauling chains that for decades dominated the refuse market of the county.

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