Fuel Your Fire
The surf industry is a beast. From the boards you ride to the clothes you wear to the movies you watch, surf culture is-for better or worse-a wet, sandy, stoke-filled monster that survives, at least in part, by feeding off material things. Without a doubt, Southern California is the global epicenter of this feast and, though S.B. is a far cry from the madness of Orange County, we contribute more than our fair share to the long list of seasonal surf-oriented offerings. What follows is a review of some of Santa Barbara’s newest surf swag goods, and with winter swells grumbling to life at this very moment in the North Pacific, there is really no better time to fuel your fires of stoke. And like all things, if you’re going to buy, you might as well buy local.