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Zoom Motors and the Road Ahead

In the garage at Zoom Motors, the newest car dealership in Santa Barbara, a chrome figure reclines on the hood of a ’59 Nash Metropolitan convertible, contemplating the road ahead. She lies patiently atop wings, her mouth formed into an enigmatic, endless smile. These are the kind of cars on which hood ornaments served as the driver’s crosshairs, the target to shoot down the miles of highway as one sped along. At Zoom, the promise of yesterday is the currency by which it is buying its future.


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