WEATHER »
First Blush

First Blush


First Blush Offers Healthy Swigs


For those of us who prefer ingesting grapes in their liquid form but aren’t always sure wine is the best choice, there’s now First Blush. Billed as the “first all-natural premium variety grape juice,” First Blush (firstblushjuice.com) takes wine-quality grapes and makes a cabernet, merlot, chardonnay, and rose from zinfandel. The company, headquartered here in Santa Barbara, is partnering with Whole Foods to roll out its product and preach the word of polyphenol antioxidants that taste great and lead to less aging (at least that’s what some scientists claim).

What’s more, First Blush has pledged to donate a nickel of every bottle sold to the World Health Organization and its mission to promote health as “a state of complete physical, mental, and social well-being.” It’s not every day you get to quench your thirst with a juice sold on the strength of its aroma and flavor profile, while also getting to do some good in the world.

To submit a comment on this article, email letters@independent.com or visit our Facebook page. To submit information to a reporter, email tips@independent.com.



Be succinct, constructive, and relevant to the story. Leaving a comment means you agree to our Discussion Guidelines. We like civilized discourse. We don't like spam, lying, profanity, harassment or personal attacks.

comments powered by Disqus
event calendar sponsored by:

Santa Barbara Rental Prices Have Skyrocketed Over the Last Five Years

The average rent for a South Coast studio is $1,553.

Trio Stops the Show at Board of Education

More than a dozen appeal to Santa Barbara Unified School District to maintain music classes and programs.

Santa Barbara District Attorney Endorses Villaraigosa for Governor

Joyce Dudley preferred the former Los Angeles mayor’s positions on crime and education.

San Marcos Principal Files Suit Against Santa Barbara Unified School District

Ed Behrens charges emotional and physical distress due to demotion.

City Water Use Hits 1958 Levels

Population was twice today's; revenue close to falling short of expenses.