Art KIT: Marketing & Promotions for Creatives

Art KIT (Know Important Tools) continues its program expansion in 2025 with its fifth educational event of the year, Marketing Your Artwork.  Art KIT is aimed at serving artists in Santa Barbara County and the surrounding areas. This program summons artists to share the challenges and the successes of working in an economy that undervalues the way in which artistic contributions are woven into the fabric of human life. 

Creative practice doesn’t often fit neatly into standard business practices and the mercurial nature of the work requires different approaches. This next panel discussion will focus on marketing, with the goal to support creatives in understanding the value of their work and sharing insights that are relevant to their unique practices.

Art KIT: Marketing Your Artwork hosts three panelists, Lauren Gonzales of the Santa Barbara Airport, Cecilia Martini Muth of the Lobero Theatre, and Alex Ramirez of Desmadre Media. Our experts are generously donating their time to discuss topics like how to define your work, finding your target audience, making decisions about how to sell your work, and identifying a budget and strategy for getting your work out into the world.