The Santa Barbara Independent is the most effective way to get the word out about your business, event, restaurant, nonprofit, and everything else to the greater Santa Barbara community. Here’s everything you need to know about why and how to get started with your own advertising strategy today!
Why We Work
The Independent’s readership ranges from top-tier decision makers with extensive means all the way through to those high school students who have grown up seeing the paper in their homes since childhood.
Our broad coverage of the community — including everything from hard-hitting investigative reports and this morning’s breaking news to last night’s rock show at the Santa Barbara Bowl and tomorrow’s classical concert at the Granada — attracts the widest range of readership of any publication.
We also enjoy the largest print distribution in the greater Santa Barbara area, with more than 40,000 copies and an audited readership that surpasses 100,000 people, and a dedicated and growing base of digital fans as well.