Its OK to be Old -Santa Barbara

Challenging society’s anti-aging obsession, wellness advocate and author Patricia Greenberg brings her transformative “It’s OK to Be Old” event to La Lieff Winery on Wednesday, January 21, from 4:00 to 6:00 PM. The intimate gathering combines wine tasting, meditation, and expert insights to help attendees embrace aging as an adventure worth celebrating.

“We live in a culture that fears aging, yet people are living longer than ever,” says Greenberg, creator of the “It’s OK to Be Old” movement and author of the book by the same name. “This disconnect causes unnecessary suffering. Our event offers a revolutionary alternative—celebrating getting older instead of dreading it.”

The two-hour program features Greenberg in conversation with moderator James Melillo and special guest Teresa Kuskey, founder of La Boheme Dance Company. Together, they’ll explore what Greenberg calls “the art, science, and mystery of aging well.”

Event Highlights Include:

Thanks to generous sponsorship from La Lieff Winery, Mystery Vibe, The Fitness Gourmet Publishing, Revitin Biological Toothpaste, and La Boheme Dance Company, tickets are available for just $25. Each attendee receives a glass of wine, a signed copy of Greenberg’s book “It’s OK to Be Old,” and curated wellness products.

“This isn’t your typical wellness seminar,” notes Greenberg. “It’s an intimate gathering where every voice matters, every question gets answered, and everyone leaves with practical tools for thriving at any age.”

The event comes at a time when Americans are increasingly concerned about aging, with AARP reporting that 87% of adults over 50 fear age discrimination, and the anti-aging industry projected to reach $421.4 billion by 2030. Greenberg’s approach offers a radical alternative: embracing aging as a natural, valuable part of life.

Teresa Kuskey, whose La Boheme Dance Company has pioneered movement programs for older adults, will share insights on maintaining vitality through creative expression. “Movement is medicine at any age,” says Kuskey. “Our bodies have an incredible capacity for renewal that doesn’t diminish with birthdays.”

The Santa Barbara event is part of Greenberg’s broader mission to transform cultural attitudes about aging. A former fitness and nutrition expert known for The Fitness Gourmet brand, Greenberg evolved her wellness philosophy after recognizing that true health encompasses accepting and celebrating every life stage.

Event Details:

Space is limited to maintain an intimate atmosphere. Advance registration is recommended through Eventbrite or by contacting the venue directly.

About Patricia Greenberg: Patricia Greenberg is a wellness advocate, author, and creator of the “It’s OK to Be Old” movement. With decades of experience in fitness and nutrition through her brand The Fitness Gourmet, Greenberg has evolved her practice to focus on helping people embrace aging with joy and confidence. Her book “It’s OK to Be Old” challenges conventional narratives about aging and offers practical tools for thriving in life’s later chapters.

About La Lieff Winery: La Lieff Winery is a boutique Santa Barbara winery known for its exceptional wines and commitment to community engagement. The winery regularly hosts cultural and educational events that enrich the local community.