Backyard Brunch
Saturday April 18, 2026 12 p.m. – 3:30 p.m.
Join the Santa Barbara Independent on April 18, 2026 at the historic Rancho La Patera and Stow House in Goleta for an afternoon celebrating journalism and community spirit. Backyard Brunch highlights and supports the Independent’s 40 years of news, arts & entertainment coverage, as well as our commitment to the topics of social justice, environmental issues, and housing equity.
This year, Backyard Brunch is a family affair, with all ages welcome and an anticipated attendance of 500 brunch enthusiasts and Indy fans. Join us for a day of lawn games, toe-tapping live music, hands-on activities with attendees, and an afternoon celebration of local journalism.
Participate in Backyard Brunch by securing one of the exclusive sponsorships below. Showcase your business or organization, join us in person with an interactive table, or donate sips/bites of signature dishes and brunch delights.
Participation Deadline: Wednesday, April 1, 2026
Proceeds from the event will benefit the Mickey Flacks Journalism Fund, a fund that directly supports the Santa Barbara Independent’s coverage of social justice and environmental issues. The program helps ensure that these issues will continue to be researched and reported on in the Santa Barbara Region, even while print media around the country is shrinking. To read articles supported by the Flacks Fund, you can click here.
Exclusive Sponsorships
Exclusive Sponsorship Deadlines Vary. Contact your advertising representative today or email advertising@independent.com.
Live Printing Sponsor:
$2,500
- Exclusive event specific design printed by MindGarden for Backyard Brunch with a hands-on printing experience for event attendees
- 8 guaranteed Tickets
- Prominent Logo placement on welcome board
- Prominent Logo placement in event ads leading up to event
- Prominent Logo placement on website
- Prominent Logo placement in thank you ad
Glass Sponsor:
$2,500
- Logos on all Backyard Brunch glasses
- 8 guaranteed Tickets
- Prominent Logo placement on welcome board
- Prominent Logo placement in event ads leading up to event
- Prominent Logo placement on website
- Prominent Logo placement in thank you ad
Photo Booth Sponsor:
$2,000
- Logo on all the photos taken at the photo booth during the event
- 8 guaranteed Tickets
- Prominent Logo placement on welcome board
- Prominent Logo placement in event ads leading up to event
- Prominent Logo placement on website
- Prominent Logo placement in thank you ad
Wristband Sponsor:
$1,200
- Logos on all the wristbands
- 6 guaranteed Tickets
- Prominent Logo placement on welcome board
- Prominent Logo placement in event ads leading up to event
- Prominent Logo placement on website
- Prominent Logo placement in thank you ad
Cocktail Napkin Sponsor:
$1,200
- Logos on all the cocktail napkins
- 6 guaranteed Tickets
- Prominent Logo placement on welcome board
- Prominent Logo placement in event ads leading up to event
- Prominent Logo placement on website
- Prominent Logo placement in thank you ad
Live Music Sponsor:
$1000
- Sponsorship of the live music and Logo on a sign next the stage area where The Brasscals will be performing
- 4 guaranteed Tickets
- Prominent Logo placement on welcome board
- Prominent Logo placement in event ads leading up to event
- Prominent Logo placement on website
- Prominent Logo placement in thank you ad
Lawn Games Sponsor:
$750
- Sponsorship of the game area and Logo on a sign next the game area
- 4 guaranteed Tickets
- Prominent Logo placement on welcome board
- Prominent Logo placement in event ads leading up to event
- Prominent Logo placement on website
- Prominent Logo placement in thank you ad
Interactive Tabling Sponsors:
$300
All interactive tabling sponsors will be listed on the event page on independent.com and in all of our marketing material for the event.
What to bring:
- A hands-on, interactive, or engaging tabling element or activity (i.e. live/hands-on art, written activities, family friendly activities, clothing/prize giveaway, etc.)*
- Any Banner, signage, or set-up that you would like on display
What we will provide:
- Table space
- Black table cloth
- 2 tickets to Brunch (includes the people working at the event)
- A 1/5 page ad to use between April 2026 – December 2026 (not applicable for promoting Best of Santa Barbara®)
*Entertainment is not limited to the list above and is subject to approval by organizers.
Food and Drink Sponsors:
All food/drink sponsors will be listed on the event page on independent.com and in all of our marketing material for the event.
What to bring:
- Brunch bites/sips* for all attendees
- Compostable plates/bowls/utensils if required
- Any Banner, signage, or set-up that you would like on display
What we will provide:
- Cocktail Napkins
- Glasses
- Table space
- Black table cloth
- 2 tickets to Brunch (includes the people working at the event)
- A 1/5 page ad to use between April 2026 – December 2026 (not applicable for promoting Best of Santa Barbara®)
*Hard alcohol is not permitted at this event.
Contact Your Advertising Representative Today!
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