Barbie Malibu Truck Tour 2023: Paseo Nuevo

The Cali-style road trip continues! In celebration of the 50th anniversary of Malibu Barbie, fans of the iconic Barbie will soon have a chance to experience her in a whole new way as the 2023 Barbie Malibu Truck Tour continues its way to Paseo Nuevo here in Santa Barbara on April 8th, 10 am-6 pm.

The truck is currently on its 2023 Barbie Truck Throwback Malibu Tour that originally started in Summer 2021, which features a custom-designed Barbie truck cruising coast to coast, bringing waves of fashion and exclusive retro-inspired, 70s Barbie merch with it!

The Malibu Barbie Truck features apparel, accessories, and other merchandise! This includes a Malibu Barbie polaroid camera, embroidered denim jacket, pink hoodie, enamel pins, and bucket hats.

But the Barbie Truck Tour isn’t just about shopping. Fans can reminisce about their childhood favorite and introduce their love for Barbie to the next generation! Come by to take pictures with the Malibu Barbie Truck and check out all of the throwbacks, and 70s-inspired Barbie accessories!

For more information on the Barbie Truck Tour, including a complete list of cities and tour dates, visit this website. Make sure to check out Paseo Nuevo’s Facebook to stay up to date with the Barbie Truck visit and more events!