Shop & Taste Fest
Best Bet
Faire/Fair/Festival
Food & Drink
Shopping: Pop-Up/Boutique/Rummage+Yard Sale
Toyota of Santa Barbara
**Events may have been canceled or postponed. Please contact the venue to confirm the event.
Date & Time
Sat, Oct 11 1:00 PM - 5:00 PM
Address (map)
5611 Hollister Ave, Goleta CA 93117
Venue (website)
Toyota of Santa Barbara
Sip, Snack, and Shop your way into autumn. Goleta Old Town will come alive on Saturday, October 11, 2025, from 1–5 PM with the Shop & Taste Fest — a dynamic community celebration of food, shopping, and live entertainment.
The festival kicks off at Toyota of Santa Barbara (5611 Hollister Ave) at 1 PM, and the celebration continues along Hollister Avenue with music at various locations, including live music at SB Cider Co. The festival wraps up back at Toyota of Santa Barbara at 5pm with more live music and an awards ceremony.
Taste Fest – Tickets Required
Guests will enjoy tantalizing bite-sized samples and sips from Old Town’s best restaurants. Pre-sale discounted tickets (available through Eventbrite) include early entry starting at 12:30 PM as well as a swag bag of goodies (for the first 100 tickets sold). Regular tickets are available at Toyota on the day-of the event.
Shop Fest – Free & Open to the Public
Old Town’s Black Friday in October features four hours of flash sales and demonstrations. Shoppers can look forward to exceptional sales from 20+ businesses
Using the Shop EveryTown app, shoppers and tasters scan QR codes at participating businesses to earn points, qualify for gift certificates and prizes, and unlock voting privileges for the ‘Best Of’ awards.
