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New Santa Ynez Valley Tourism Marketing Alliance Formed

Solvang, Santa Ynez Valley, California—On November 7th, 2012, a formal Memorandum of Understanding (MOU) between the Santa Ynez Valley Hotel Association (SYVHA) and the Solvang Conference & Visitors Bureau (SCVB) was signed establishing the new Santa Ynez Valley Tourism Marketing Alliance (Alliance); whose main purpose is combining resources for the collective destination marketing of the Santa Ynez Valley as a tourism region.

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