The “Anti-Bottle”

Santa Barbara-Based Firm Creates Reusable, Collapsable, Sustainable Water Bottles

Aluminum and stainless-steel water bottles are so 2009.

Thanks to a local company, Santa Barbara can once again augment its environmentally friendly track record, having recently released a line of eco-friendly water bottles that can do seemingly everything but fill themselves.

Envere Marine, a Santa Barbara-based company, has recently partnered with Vapur Inc. of Westlake Village to make every water-bottle connoisseur’s dream come true: a reusable, cleanable, foldable, freezable, collapsible water bottle available in an array of sip-hither colors. Launched last fall, the 16-ounce bottles — ironically dubbed the “Anti-Bottle” — are also reportedly dishwasher-safe and BPA-free, ensuring that neither the beverage’s taste nor its smell is affected by the bottle itself.

Equally, and more importantly, unaffected is the environment. Not only does the substitution of reusable water bottles for their plastic counterparts reportedly decrease the amount of plastic waste, it can also substantially reduce the amount of global-warming causing gases produced by driving. The “Anti-Bottle” — because it is collapsible, unlike air-filled plastic bottles — allegedly requires just one truckload of delivery compared to its counterpart’s nine truckloads for the same amount of bottles. It is also made in the United States, negating the need for airplane delivery.

Such environmental stewardship is par for Envere Marine’s course, assures Tom Isaacson, the company’s president. In addition to helping launch the “Anti-Bottle,” Envere Marine is a “a distribution firm oriented around marine/aquatic markets geared to providing innovative products that are as earth-friendly as possible,” said Isaacson.

That marriage between innovation and sustainability appears to be paying off, given that 15 “Anti-Bottles” were ordered within a 24-hour period. Said Isaacson, “I think these are going to go well.”

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