If things go according to the Isla Vista Food Co-op’s plans, the first week of January 2013 will be one heck of a celebration — not only will the Co-op celebrate its 40th anniversary, but it will also close escrow on its building and no longer be a renter.
A month ago Co-op GM Melissa Cohen received an email from property owner Nhan Troung, saying she wanted to sell and give the Co-op first shot at the building, where the I.V. institution has been since 1980. “It’ll be $1.6 million,” Cohen said during a recent interview. “Although the Co-op is doing really well, we don’t have 1.6 million.” That gives them 30 days to raise the approximately $400,000 for a down payment.
“The community started it, the community benefits from it, and the community should maintain it,” Cohen asserted. Therefore she kicked off “Project: We Own It!,” a kick-starter-style attempt to raise the funds necessary to buy the building. “It’s more about heartstrings — even if you don’t shop at the Co-op there’s so much education that goes on here,” Cohen explained. “It’s not about saving the Co-op [which at the worst has a lease until December 2013]; it’s about long live the Co-op. It’s not about identifying one or two primary funders; it’s about telling everyone they can be a part of it. I want someone who feels they love this place a lot, who can only give five dollars, that they can do that.”
Cohen stressed the positive effects the Co-op has created in its nearly four decades, from being one of the first area commercial customers for local organic farms to its educative function. “It’s a ripple effect business because I.V. is a transitory community,” she explained. “Thousands of people have shopped here, learning how to shop like this for organic products and learning simple things like you can put different produce in the same bag or use no bag at all. For one example, David Wolfe, one of the leaders of the raw food movement, lived in I.V. and learned to shop here.”
The Co-op will be providing a series of informative meetings—the first was October 15—about the process. For more details, see the Co-op’s Facebook page or the project page at where Cohen hopes to prove that “little drops filling a giant bucket, that’s what we’re going to do.”



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The IV Co-Op used to be cool. But when they canceled all the life-time memberships they showed themselves to be cheaters and welshers. Anyone who invests in this project should be careful about what they may be promised in return. Nonetheless, I wish them luck.
Eckermann (anonymous profile)
October 19, 2012 at 8:05 p.m. (Suggest removal)
i've been mulling over commenting on this... and i think it's important to respond. As has been since the day the co-op started, Board meetings are open to every member to come and engage. issues are discussed in an open forum, and decisions are made with transparency and authentic intention. members are always encouraged to attend meetings, and most choose not to. in the case of the equity change, no one attended any of our meetings and we made the decision as representatives of our members to do what we thought best for our co-op. it was on many agendas, and still no one came to meetings. even after the first phase of the change happened and old fully invested owners were upset, still no one came to meetings. democratic member control and economic participation are two requirements of a co-op to be successful, and the raise in equity is completely fair for the cooperative business model.
in fact, the current project to buy the building would be much easier if equity were raised again, and fully invested owners had the opportunity to invest more.. that's how most co-ops accomplish projects like this.. there seems to be a strange divide in our community about that component of our business model, though, as owners don't seem to want to invest more equity to maintain the health of our co-op (that was clear based on how people responded to the last equity change).. i find it confusing, because to me it's the most powerful mechanism of ownership and pride, and a distinguishing factor of our cooperative structure... anyway, that's my personal opinion. i'm happy to engage further about this, feel free to email me. gm@islavistafood.coop
this particular project is being handled with total honesty and integrity, as have all projects that i've seen happen in my 9 years with the co-op. i'm blessed to be the general manager of this current generation of the isla vista food co-op, and i'm confident in my abilities as a leader to run project we own it in a legitimate way that allows our community to back a truly historic endeavor that has completely authentic and genuine intentions. i'm happy to talk with anyone about the process, and the website also explains that if we aren't successful, all pledges are returned.
i've dedicated the past 9 years of my life to this little co-op by the sea, and the thought that anyone in the community thinks that i run a business intertwined with "cheaters and welshers" really should come and look into my inspired, loving, and very tired co-op eyes and see how very wrong that statement is.
thanks for reading.
in cooperation,
melissa cohen
general manager
isla vista food co-op
melissananda (anonymous profile)
October 20, 2012 at 12:43 p.m. (Suggest removal)
Fair enough melissananda. I have no doubt about your hard work and dedication. Perhaps my terms "cheaters" and "welshers" were a bit harsh. But I believe that when you market a membership as being "lifetime" and people invest in such a membership with the full belief that it will be as it was represented, then by any rule of fairness and honesty, those memberships should never had been canceled. When a company such a Apple sells equity shares, they do not cancel old shares and force the shareholders to buy new more expensive shares in order to retain their equity. Perhaps it was a poor business model to offer "lifetime" shares, and perhaps it was naive of those who purchased those shares to believe they would last a "lifetime." Live and learn.
Eckermann (anonymous profile)
October 21, 2012 at 8:22 a.m. (Suggest removal)