Santa Barbara, CA (June 30, 2015) – The Santa Barbara International Film Festival (SBIFF) announced today the appointment of Cindy Chyr, a development and marketing professional, as their new Director of Advancement. In her new role, Chyr will be responsible for generating funds to support SBIFF’s dynamic arts and educational programs through sponsorships, grants and donations.

Chyr joins SBIFF from the International Documentary Association, a Los Angeles-based non-profit organization whose mission is to build a thriving documentary film culture, where she served as organization’s Director of Development.

“Cindy has a passion for the art of storytelling, and social and political activism that is almost impossible to match,” stated the SBIFF Executive Director, Roger Durling, “She has dedicated her career to non-profit resource development and administration and we are thrilled to have her bring that same enthusiasm to our family here.”

“I’m so excited to be joining the team at Santa Barbara International Film Festival,” said Chyr. “They have built an organization that not only champions filmmakers and talent, but are also staunchly dedicated to the Santa Barbara and the amazing community that live here.”

SBIFF’s educational lineup serves a wide-range of students from various backgrounds and educational levels, from elementary school to college students, and aim to provide well-rounded programming including: Mike’s Field Trip to the Movies, which introduces film appreciation to elementary school students through free movie screenings; The 10-10-10 program, a filmmaking competition which serves high school and university-level students and introduces participants to the craft of filmmaking, including scriptwriting, editing and other production work: and The Film Studies Program, SBIFF’s most intensive educational opportunity, which targets students studying film at the university level is to teach them analytical thinking, and how to use the Festival as a learning tool for a hands-on learning and real world experience.

Chyr has also worked at the Covenant House California, FAME Assistance Corporation, Public Counsel, and the Legal Aid Society’s Prisoner’s Rights Project. Cindy holds a Juris Doctorate from City University of New York School of Law, and a Bachelor of Arts in Women’s Studies from Arizona State University.

About the Santa Barbara International Film Festival

The Santa Barbara International Film Festival is a 501(c)(3) non-profit arts and educational organization dedicated to discovering and showcasing the best in independent and international cinema. SBIFF offers 11 days of 200+ films, tributes and symposiums that transforms beautiful downtown Santa Barbara, CA into a rich destination for film lovers which attract more than 90,000 attendees.

SBIFF continues its commitment to education and the community through free programs like its 10-10-10 Student Filmmaking and Screenwriting Competitions, Mike’s Field Trip to the Movies, National Film Studies Program, AppleBox Family Films, 3rd Weekend and educational seminars. In recent years SBIFF has expanded its year round presence with regular screenings and Q&As with programs like Cinema Society, The Showcase and its Wave Film Festivals.

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