Santa Barbara Executive Roundtable Hosts Seminar on Marketing Strategies for the Digital Age

The Santa Barbara Executive Roundtable (SABER), Santa Barbaras premier small business educator and networking organization, presents An engaging talk on Thursday morning, Feb. 14 entitled, How to Market Your Business in the Digital Age. Jonathan Boring, founder and president of Social Spice Media, a Ventura County-based web and digital marketing firm, will discuss ways to create a brand that audiences will remember in the digital age. Boring will share the game-changing impact that high-quality website design and development; business blogging; social media planning and advertising; and search engine optimization have on businesses today. Boring is a digital marketing expert with over a decade of proven success in corporate branding, sales and communications. With an extensive background in marketing, sales, and technology, he has created and carried out digital marketing and branding campaigns that have resulted in greatly increased brand awareness, media attention, customer loyalty, and sales. Boring founded Social Spice Media in 2012 with the vision of helping corporations bridge the interconnected and digital communications through the strategic use of technology combined with creative marketing solutions. The Social Spice team has provided marketing strategies for clients across a variety of industries including the financial, legal, and insurance sectors. Borings goal is to develop, improve and maintainnpowerful social media integration programs to increase awareness, brand loyalty, website traffic and sales. He has spent the past nine years immersed in digital marketing with an emphasis in social media and has spoken on the topic at several social media conferences, user groups and industry groups. Before founding Social Spice Media, Boring served as Director of Sales and Marketing at The California Wine Club (CWC). He handled all aspects of social media engagement and marketing as well as business development. Under his direction, the CWC sponsored the 2010 and 2011 Taste of Camarillo, Bryan Brothers Foundation Tennis Fest, Camarillo Art Council, and World Council Affairs Dinner. The February SABER seminar takes place from 7:30 to 10 a.m. on Wednesday, Feb. 14, at The University Club, 1332 Santa Barbara St., with coffee and networking starting at 7:30 a.m. The cost is $35 with RSVP until the day before the event and $40 at the door. Checks and cash will be accepted at the door. To register and pay in advance by check, write a check to SABER and mail in care of SBVA, 509 Coronado Dr., Goleta, CA 93117. Contact SABER at 805-698-1121 or email cherebner@gmail.com. SABER is Santa Barbaras premier small business educator and networking organization, dedicated to enhancing the professional lives and skills of local business leaders.