Paul Wellman

Wren Floral Blooms in the Funk Zone

New Flower Shop Offers Regional Selections and Modern Wrapped Bouquets

On Valentine’s Day of this year, the Funk Zone scene blossomed with a lush new neighbor: Wren Floral, opened by Carla Wingett and Emma Lauter, two of Santa Barbara’s most practiced event florists.

“We both wanted to do the exact same thing and thought it would be more fun to do it together,” says Wingett, who bonded with Lauter over an interest in contemporary aesthetics and a desire to curb some of the waste created by traditional floral-industry practices.

Get the Indy Today.

Our daily edition,
straight to your inbox.

“The traditional flower shop is getting the same product every week and is offering the same menu,” said Wingett, who compares Wren’s product sourcing to farm-to-table restaurants. “Whereas we are going to the farms and growers every week and we know what’s available. As that shifts, so does our product.”

By Paul Wellman

As a result, Wren has a pronounced Carpinteria flower farm bias. But Wingett admits that they still rely on seasonal flowers from around the world to fully satisfy their customers, which is their central concern. Most of Wren’s bouquets are custom-made and can be ordered in person at the shop or online. However, the florists also intend to sell ready-made bouquets out of their studio on Thursdays and Fridays and plan pop-up events for special events like Easter and Mother’s Day.

“We run it more like a studio,” explained Lauter, who focuses on providing wedding, hotel, and house accounts with lengthy boutique consultations. “We offer a more pampered floral experience.”

13 Anacapa Street;

To submit a comment on this article, email or visit our Facebook page. To submit information to a reporter, email

Be succinct, constructive, and relevant to the story. Leaving a comment means you agree to our Discussion Guidelines. We like civilized discourse. We don't like spam, lying, profanity, harassment or personal attacks.

comments powered by Disqus
event calendar sponsored by:

Runner-Up Protests City Pot Pick

SGSB says retail selection result was "manifestly unfair."

Coastal Commission Rejects Limiting Short-Term Rentals

Commissioners favor affordable coastal lodging.

Bellosguardo to Host Big-Bucks Gala

The private, black-tie fundraiser is set for October 14.

City Loses Trip-and-Fall Verdict

The injured woman wins $105,000.

Phone Scams Spike Countywide

Callers are claiming to be IRS and Homeland Security agents.