PRESS RELEASE / ANNOUNCEMENTS Monday, December 5, 2011

Recycle Your Shoes at CrossFit Pacific Coast

Anyone who works out as frequently as the members of Crossfit Pacific Coast knows how quickly gym shoes can get worn out.

That’s why Crossfit Pacific Coast has decided to support Nike’s Reuse-A-Shoe program in their efforts to recycle worn out workout shoes. Nike takes old athletic shoes and transforms them into something new, creating tracks, basketball courts, and even playgrounds out of recycled materials. Reuse-A-Shoe and Crossfit Pacific Coast hope to promote environmentally friendly shoe use and keep old shoes out of landfills.

A bin placed at Crossfit Pacific Coast is available for anyone to come and donate their old shoes. Only gym shoes are recyclable, not sandals or dress shoes. Come drop off old shoes sometime before Christmas, and a Crossfit employee will transport it to the Ventura Reuse-A-Shoe location.

Traver Boehm and Eric Malzone founded CrossFit Pacific Coast in order to share the life-changing benefits of CrossFit with others. They opened their doors in June of 2009 and now have over 135 students and employ a team of six CrossFit Certified coaches. In addition to traditional CrossFit classes, they offer private training, yoga classes, a kid’s program, wellness seminars, and a combination yoga/crossfit class called “Heaven and Hell.”

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