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PRESS RELEASE / ANNOUNCEMENTS Wednesday, December 7, 2011

SB’s Own Master Craftsman, Peter Economoff, Creates Art for Leno & Lafond’s

PETER ECONOMOFF left Bulgaria and arrived in Glendale, California in 1967. Even at the tender age of 16 he was smitten with automobiles. It didn’t take long for Peter to realize that he had a special respect for the metal he was shaping and it has lasted all of his life.


After completing his schooling Peter took a road trip with some pals and wound up in Solvang swearing to return someday. He got as far as Santa Barbara where he set up a repair shop of his own and where he was able to create and experiment to his heart’s delight. Somehow, even Peter doesn’t remember how it happened, he became an expert with radiators and the car collectors came to him in droves. We’re not talking about your family car, we’re talking Ferrari, Rolls Royce, Maserati, McClaren.

“The English built beautiful radiators but they weren’t designed properly,” Peter states. “It took imagination to build a new unit that was shaped to look exactly like the real thing but could handle idling all day with the air conditioning on during Southern California summers.”

His reputation spread and he became the go-to-guy to satisfy major car collectors who needed cooling systems which worked but looked exactly like originals and could be presented at Pebble Beach and Paris. Somehow, he was able to satisfy the judges and word got to major collections like Nethercut, Edelbrock and Leno that he could get the job done. Timeless racing cars carry his work at Laguna Seca, Buttonwillow Willow Springs and Sears Point.

Impatient to find another outlet for his creativity Peter has now designed a line of interior and exterior fountains which show water flowing past tiny light bulbs enclosed in glass replicas of flowers and cattails. Some even have small flames emerging with the water. Water, Fire and Light!

Using expertise captured after years holding a torch and a hammer…and using some materials from his radiator craftsmanship…Economoff is fabricating beautiful images for the eye and the ear as sprinkling water falls into pools below.

Peter’s motto is: “You imagine it and I’ll make it” And he will.

For more info visit www.petereconomoff.com or call Economoff Studio, 805 637 8204, to make an appointment.

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