Posted on June 30 at 11:08 a.m.

I'd like to add that I am, like most of you, utterly shocked at the slander I have read here on Peter Ganibi. He is nothing like that. It is obvious that this mudslinging is not based in reality and the person(s) behind it should be ashamed of themselves for stooping so low.

Donna von Hoesslin, Owner
Betty Belts / Betty B.

On Is News-Press’ Surf Mag Blue Edge Wiping Out?

Posted on June 30 at 10:54 a.m.

We are a Blue Edge advertiser and were acquired by Mr. Ganibi, who was nothing but professional and efficient to work with.

Blue Edge is a really special publication. It's got some very high quality photography and stories. It covers the local community and environmental concerns as well as interesting travel stories and local talent. And it's FREE!

We were planning a series of ads featuring the female sports personalities that represent our brand.

I've been so impressed with increasing bar of quality of the overall look of BE in the past year or two. Some really amazing covers and layouts inside.

I don't understand why a big publication like the NP with an entire sales department would not allocate someone to focus on sales for Blue Edge. You can't ask the operations manager to do sales AND run the magazine at the same time. It's very obvious why the BE staff broke under the pressure.

Everything I've heard so far from the Santa Barbara community and international press about this new entity running the NP, a publication once known for its integrity, is just awful. No wonder the whole thing seems to be falling apart piece by piece.

Donna von Hoesslin, Owner
Betty Belts / Betty B.

On Is News-Press’ Surf Mag Blue Edge Wiping Out?