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Posted on March 24 at 5:06 a.m.
The "crowdfunding" of bookstores (and other businesses), especially mismanaged and failing ones, is troubling. How do you justify asking your customers [who you should be cultivating and wooing with your presentation] to fund your business when you cannot manage to do it? What arrogance is necessary - or is it - more charitably, naiveté? Statements of "keeping us open" for varying lengths of time based on how much charity is forthcoming is addled and arguably immoral.
The fact that the funds contributed are immediately hit with an 8% deduction by the crowdfunding aggregator forces one to question the wisdom of the method - which clearly was no part of a considered and deliberate plan to restructure a failing business. It trades on cheap and hollow sentiment (community institution - in less than 2 years!) and appears to be driven by a grotesque and shockingly naive presumptuous and desperate ego.
The campaign also devalues and embarrasses every struggling or thriving independent business that succeeds or fails on their offering to the public - and NOT on platitudinous and empty promises and assertions about a self proclaimed value to a community, and by attempting to cajole and even shame friends into keeping one afloat.
Crowdfunding businesses is a sad and pathetic tool that perverts the idea of investment and confuses business with charity. If you need funds to open or grow your business (or perhaps to salvage a failing one) - present a plan and encourage investment - but don't go begging. It is seedy and shameless.
On Granada Books on Brink of Closure