$42,000 By Indy Staff Thu Feb 01, 2007 | 12:00pm Share this:Click to share on Facebook (Opens in new window)Click to share on X (Opens in new window)Click to email a link to a friend (Opens in new window)Click to print (Opens in new window)Add to Favorites $42,000 The cost of a 30-second commercial spot during the first Super Bowl, held on January 15, 1967. source: about.com.