IdeaWork Studios New Hotel Site

The Gansevoort is known for their extraordinary design and impeccable service, so it’s a perfect fit for the hotel group to have partnered with IdeaWork, an agency with significant design and development achievements, and a credo that great things come from small companies.

“The Gansevoort brand is exciting, with exemplary customer service, and their previous websites didn’t reflect that,” says Jay Schwartz, founder and Creative Director of IdeaWork. “The Gansevoort properties each had disparate web presences, making it challenging for consumers to interact with the brand as a whole. Our primary objective was unification: aligning the corporate brand with the various properties, including hotels, restaurants, and nightlife, while still allowing for growth within the site, as the Gansevoort brand expands.”

“We also wanted to highlight the imagery of our properties, to tell the story visually,” says Suzi DeAngelis, Director of Sales & Marketing at Gansevoort Hotel Group. “IdeaWork accomplished that beautifully. We’re exceptionally proud of our aesthetic at each property; the new website showcases our photography, and the Gansevoort experience is translated to the web user via a singular presence.”