RockStar owner James Houseman
Paul Wellman

Limo Service/Taxi Service

RockStar Transportation


“I’m ecstatic about winning,” said RockStar owner James Houseman. “We’ve lost a couple of limo companies, and we’ve gained a few more cab companies. You know it’s so easy to start one on your own; you just get a car,” he said, explaining his worries about other forms of cab alternatives like Pink Moustache or Lyft (Internet rideshare) services. Besides the trained drivers, Houseman points out that RockStar cars are 100-percent dispatched, meaning drivers are pre-screened. “You have to call to get a RockStar,” he said. “We’ve mixed it up, kept it fresh, new cars. You don’t get an old cop car picking you up. We’re very happy we keep winning. But we’ll see where this business is by next year,” he said.


Motorcycle Dealership

Ducati of Santa Barbara

17 W. Montecito St., 884-8443

“I think people vote for us because they know we love our work,” said Trevor Dunne. “Let’s put it this way: [Employees] must work here because they love Ducatis because they don’t work here for the money.” Dunne purchased Ducati of S.B. 35 years ago and is about to retire. “Let’s face it. I’m not retiring; the kids are pushing me out,” he joked, though, indeed, his son will take over the business. “I had other businesses, but this was the one I love. They say if you love your job, you’ll never have to work your whole life.”


New Car Dealership; Used Car Dealership

Toyota of Santa Barbara

5611 Hollister Ave., 572-1130

There may be one answer to why Toyota wins this category every year for the last decade and that would be Prius. But it would also be unfair, since many of the models from Corolla to Matrix sell well and represent great economy and near-green performance in the fossil-fuel department. But no single answer works for the pre-owned part of the lot where BMWs, Fords, and Lexuses show up decently priced and, as advertised, with enough dealer backing to take the abandonment pain away from the phrase previously owned.


Car Wash/Detailing

Educated Car Wash

3735 State St., 687-8800

From the $15 full service to the $200 super detail job, all of Educated’s work is hand done and offered with a discount on a gas fill-up. Sometimes, when the tank is full and the dashboard is gleaming, our chaotic lives seem not so bad. Maybe it isn’t Thunder Road, but it is nice to see a bright future through the windshield for a change.


Quick Oil Change

Jiffy Lube

Many locations

The readers pick this franchise year after year, and we have to commend them (the readers) for their consistency. It’s really all you need to do to contemporary cars in an age when all the moving parts are sealed in plastic and run by computer. Regular oil changes make vehicle investments last longer, and the availability and speed of this business makes long life possible.


Place to Get Tires

Ian’s Tires & Auto Repair

4299 State St., 683-0716

Eric Miller is Ian’s son and is proud to follow in dad’s tracks and is grateful to win this, trumping the big-chain tire stores. “I think it’s word of mouth that helps us best,” said Eric. With prices, we try to be as competitive as possible. What a lot of people might not guess is that we do oil changes, tune-ups, and that we can get almost any brand of tire that you want.”


Paul Wellman

Car Rental

Enterprise Rent-A-Car

Many locations

Cheap rates, a national infrastructure of drop offs and pickups, plus the reliability of a big fleet of cars that turns over quickly. Enterprise is all over town, and the readers have preferred it for more than a decade now.


Auto Repair

Richard’s Accurate Import Service

401 Santa Barbara St., 962-1741

Mike Bishop’s repair shop ought to get a historical monument marker on its wall; it’s been here winning polls so long. Except that might mislead folks to disregard the fact that the up-to-date and computerized shop is known for its integrity. You know those little cell phone machines Bones uses in Star Trek to see what kind of sick the wounded aliens are? Well, they don’t have one of those, but they do have several of the next best things in technology and light years of experience, too.


Scooter Dealership

Ooty’s Scooters

629 E. Haley St., 965-8101

After touring the world, former Mountain Drive jeweler Chris Neeley became convinced that there was an obvious need for this city to learn from the commuting habits of the less-fuel-guzzling-addicted citizens of the rest of the world. He threw himself into gear back in 2007, just before the world economy hit the skids and came up with Ooty’s Scooters. Ooty, as any old Santa Barbara kid can tell you, was Neely’s nickname in school. Today, the Haley Street biz proudly offers a full line of affordable SYM Scooters, which Neely complements with a free helmet, dealer prep, and free tune-up to boot. Sexy, environmentally kind, and tons of fun, the Neely family believes what the rest of the world seems to know — scooter commuting is the most fun you can have at 70 miles per gallon.



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