MĀCHER Elevates the
Goleta Shopping Scene
Modern General Store Focused on
Small-Batch, Ethically Crafted Goods
By Tyler Hayden | Photos by Ingrid Bostrom
May 25, 2023
Read more of our Home & Garden 2023 stories here.
Besides big box stores, there aren’t a lot of places to shop in Goleta. Think about it — where would you go for a gift (a nice, thoughtful one; not the last-minute kind) or something special for your house that wasn’t mass-produced? There just aren’t many options in the Good Land.
Enter MĀCHER, a new shop opened on Calle Real by Lex and Josh Gruetzmacher filled with unique, beautiful things. They call it a “modern general store” with wares that run the gamut: hats and bags, dishware and cookbooks, greeting cards and gardening tools. There’s art, jewelry, fragrances, shower steamers, a kids’ section with toys and clothes, and even reusable containers and cleaning supplies.
As diverse as the merchandise is, it all has something in common, Lex explained. Everything carried by MĀCHER — pronounced “maker,” a riff on the Gruetzmachers’ last name — is small-batch and built to last. You won’t find a lot of plastic. Just as importantly, Lex said, every item was crafted by an individual artisan or small company, many of them local.
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